‘Pehlay Zindagi: Give Way to Ambulance – Give Way to Life’ campaign launched

RAWALPINDI:- A nationwide public awareness campaign titled ‘Pehlay Zindagi: Give Way to Ambulances – Give Way to Life’ has been launched by International Committee of Red Cross (ICRC) with support of over 30 partner organizations from across the country in which Punjab Emergency Service, Rescue 1122 is the main partner organization of ICRC in Punjab.

Chief Guest of the ceremony, Federal Minister for National Health Services, Regulation and Coordination, Saira Afzal Tarar along with Guest of Honors including Founder Director General Punjab Emergency Service, Rescue 1122, Dr. Rizwan and senior officers from concerned public and private organizations inaugurated the campaign.

Saira Afzal Tarar addressing the participants said, “It is so painful every time we hear that someone could not survive for not being able to arrive at the hospital in time. Ambulances are not merely vehicles; they are symptomatic of a struggling life for which every minute is important.”

She lauded private and public organizations which have joined the ICRC to take this important public cause forward.

Speaking on the occasion, the DG Rescue 1122 congratulated ICRC for initiating the campaign for healthcare workers and bringing all stakeholders on board.

He briefed that Punjab Emergency Service alone is managing around 2000 emergencies daily in all districts of Punjab and the ICRC in collaboration with Emergency Service would definitely help in bringing about behavioral change amongst healthcare workers and public.

He assured all possible support by the Punjab Emergency Service to sensitize public on important issue to give way to life. He said, being largest emergency service of Pakistan and responsible for Patient Transfer Service in Punjab, Rescue 1122 is main stakeholder of this campaign.

Dr. Rizwan further said that Rescue staff and Rescue Mohafiz

(Volunteers) will also contribute for making ‘Pehlay Zindagi’ campaign successful and sensitizing the citizens to respect and give way to ambulances.

He also emphasized for working together and join hands with each other with all partner organizations for behavioral change amongst the society.

Rescue 1122 and ICRC are working together to bring behavioral change amongst health care workers, ambulance staff and the public to avoid violence against healthcare workers and medical facilities during emergencies.

He urged the media to play a role for noble cause and developing safer communities in Pakistan.