World Post Day is to bring awareness to use new postal products, services

ISLAMABAD: World Post Day is celebrated each year on 9 October (Monday), the anniversary of the establishment of the Universal Postal Union in 1874 in the Swiss Capital, Bern.

According to a Private news channel , the event was declared by the 1969 Universal Postal Congress in Tokyo held in Tokyo, Japan in 1969 as a means to mark the anniversary of the Universal Postal Union’s (UPU) creation in 1874.

Since then, countries across the world participate annually in the celebrations. The Posts in many countries use the event to introduce or promote new postal products and services.

In 2015, countries all over the world committed themselves to work together towards achieving the Sustainable Development Goals, which aim to end extreme poverty and hunger, fight inequality and injustice, and take action to reverse climate change to name just some of these 17 agreed new Goals. Playing its part in this global effort, the Post today has a more relevant role than ever by providing infrastructure for development.

The purpose of World Post Day is to bring awareness to the Post’s role in the everyday lives of people and businesses, as well as its contribution to global social and economic development.

As a result, the UPU’s member countries are encouraged to organize their own national activities to celebrate the event, including everything from the introduction or promotion of new postal products and services, to the organization of open days at post offices, mail centres and postal museums.

Although World Post Day is not guided by a particular theme, the UPU’s latest poster design embodies the UPU’s three strategic pillars: innovation, integration and inclusion.

Just as Posts innovate to remain relevant in the changing communication landscape, the UPU has chosen innovative designs for the new World Post Day poster. Using Pantone colour inks specially layered onto high-quality Swiss–made paper to produce the blue and gold design, the physical elements of the poster represent innovation unto themselves.

The emblem’s design represents the two remaining pillars, integration and inclusion.