NA body briefed on steps taken to improve PIA’s performance

KARACHI: The Pakistan International Airline (PIA) has prepared a new business plan to improve its service delivery and revenue and started implementation of this new multi-tier and profitability driven business model.

The national flag carrier’s CEO, Dr Musharraf Rasool Cyan, give these information at a briefing to the National Assembly’s Standing Committee here at PIA’s head office on Wednesday.

The PIA’s CEO briefed the NA panel about the current position of the implementation of this new business model, which will encompass features about full service, low cost/high baggage, Hajj/Umrah and religious movements as well as group tours and charter business.

Dr. Musharraf Rasool Cyan said other measures to improve the financial position of the airliner include route rationalization, which includes capacity addition on profitable routes and closing non-viable routes. Improving customer experience and satisfaction, restructuring of sales and marketing and complete digital transformation are also part of this newly adopted business model, he added.

The Chairman Standing Committee, Rana Mohammad Hayat Khan and other members including Sardar Mansab Ali Dogar, Malik Ibrar Ahmad, Chaudhry Khalid Javaid Warraich, Sardar Mohammad irfan Dogar, Parveen Masood Bhatti, Nighat Parveen Mir, Shahnaz Saleem, Seema Mohiuddin Jameeli, Farhana Qamar, Rasheed Ahmad Khan, Rana Mohammad Qasim Noon, Pir Shafqat Hussain Shah Jilani, Abdul Hakeem Baloch, Asad Umar, Nafeesa Inayatullah Khan Khattak, Moulivi Agha Mohammad and Syed Ali Raza Abidi also attended the meeting.