v Russian market best alternative to US, European markets: PRBC Chief

KARACHI: Chairman Pak-Russia Business Council Mohammad Farooq Afzal has said that the lucrative market of Russia could prove as a best alternative to American and European markets, and if the stakeholders make proper efforts the Pakistani exports to Russia could be easily doubled.

Talking to media, he said with aggressive marketing Pakistani products could penetrate the Russian markets and take their due share in huge Russian imports.

He said presently the share of Pakistan products in the Russian imports is just 0.005 percent.

He said there is a huge demand in Russia for Pakistani textile products, garments, knitwear, home textile, fabrics, towels, fruits, vegetables, meat, dairy products, herbal and allopathic medicines. Farooq Afzal said if the Pakistani ministry of trade, chambers of commerce and industry and other related organisations adopt a joint strategy and instead of America and Europe give focus to non-traditional markets of Russia, Central Asia, Africa and South America, many new ways could be paved for the Pakistani products and their export volume could rapidly expand and easily double.

He said the Pak-Russia Council would soon launch a website to facilitate the exporters, investors and traders who want to trade with Russia.

Farooq Afzal said the Council has completed research on the trends and requirements of the Russian market and it is learnt that the government of Russia is interested in boosting trade with the Asian countries.