Milk marketing training workshp concludes at UVAS

LAHORE:A three-day the sixth farm advisors training workshop on “Milk Marketing and Social Mobilization” jointly organized by Dairy-Beef Project Team of the University of Veterinary and Animal

Sciences (UVAS) Lahore and University of Melbourne Australia was concluded here on Thursday.

Vice Chancellor Prof Dr Nasim Ahmad presided over the concluding ceremony of the workshop and distributed certificates among participants and resource persons while Project Manager Dairy-Beef Project Team Dr Humera Iqbal and 40 participants from 22 public and private sector organizations and officials from the livestock department Punjab & Sindh were also present.

Speaking on the occasion, Prof Dr Nasim Ahmad acknowledged the role of Dairy-Beef Project Team which serving successfully and providing advisory service to facilitate poor livestock farmers. He said capacity building of the livestock farming community was the key way which could play a vital role to enhancing milk and meat production in the country.

He advised participant to share knowledge with other professionals which learnt from this training.

Various aspects have been discussed during the training related to cost of milk production and farm economics, milk value chain and milk marketing, dairy products and their nutritive value and milk adulteration and health hazards, etc.

The objectives of the workshop were to initiate reflection of farm advisor`s field experiences, opportunities and challenges to implement Whole Family Extension Approach (WFEA), engage farm advisors in training modules focused on the milk marketing and social mobilization and also provided farm advisors with an opportunity to refresh and learn about animal husbandry, calf nutrition, calf rearing, fodder production, animal reproduction techniques and animal health from each other.