Workplace Options Unveils Comprehensive & Compassionate Return-to-Work Program for Cancer Survivors

A new approach to holistic support, empowering employees and equipping managers for successful reintegration

RALEIGH, N.C., Jan. 23, 2025 (GLOBE NEWSWIRE) — Returning to work after a cancer diagnosis is a journey fraught with challenges—physical fatigue, emotional hurdles, and workplace reintegration complexities. To bridge this critical gap, Workplace Options (WPO), a global leader in holistic health and employee engagement solutions, introduces the Return to Work: Cancer Care Compass ProgramThis is the first global, inclusive program designed to provide unparalleled support for employees recovering from cancer and the managers who guide them through their transition back to work.

The Challenges of Returning to Work After Cancer
For employees recovering from cancer, the return-to-work journey often includes:

  • Physical fatigue and cognitive difficulties impacting day-to-day productivity.
  • Emotional challenges such as anxiety, fear of judgment, or stigma in the workplace.
  • Uncertainty about navigating workplace dynamics and performance expectations.

Employers, too, face challenges in understanding how to provide meaningful support while balancing business priorities. Managers may struggle with designing flexible accommodations or fostering team inclusivity.

How the Cancer Care Compass Program Addresses These Challenges
The Return to Work: Cancer Care Compass Program is purpose-built to tackle these specific hurdles with a holistic, multi-layered approach:

  • Emotional and Psychological Support: Up to 18 counseling sessions, combined with mindfulness sessions, help employees build resilience and manage stress.
  • Vocational Reintegration: 12 tailored coaching sessions with a Coordinator of Occupational Reintegration and Adaptation (CORAT), a specialist who guides employees in setting achievable goals, enhancing skills, and addressing workplace challenges.
  • Functional Assessments and Work-Life Searches: CORAT specialists evaluate employees’ holistic needs and connect them to essential resources, including dietary consultations, physical rehabilitation, mobility aids, and complementary therapies such as acupuncture or therapeutic yoga.
  • Seamless Manager Collaboration: CORAT specialists facilitate communication between employees and managers, ensuring accommodation and reintegration plans are aligned with the needs of both parties.

Empowering Managers to Lead with Confidence and Compassion
The Cancer Care Compass Program recognizes that managers play a pivotal role in fostering a compassionate and inclusive workplace. The program provides:

  • Unlimited Manager Consultations: CORAT specialists offer expert guidance on workplace accommodation and flexible reintegration plans.
  • Manager Toolkit: A three-chapter guide offering practical strategies for every stage of reintegration:
    • Prepare: Understanding cancer treatments, legal compliance, and flexible planning.
    • Act: Implementing accommodations, managing team dynamics, and conducting check-ins.
    • Support: Sustaining emotional and practical support for employees and teams while encouraging self-care for managers.

“Managers are the architects of an inclusive and psychologically safe workplace culture,” explains Dr. Kennette Harris, Chief Clinical Officer at Workplace Options. “This program equips them with specific tools to create environments where employees feel valued, supported, and empowered to be their best self.”

What Sets Workplace Options Apart
Unlike traditional programs that focus solely on medical recovery, WPO’s Cancer Care Compass Program emphasizes vocational reintegration and resilience-building. Its unique features include:

  • A Single Point of Coordination: CORAT specialists serve as a central resource for employees and managers, streamlining the reintegration process.
  • Global Adaptability: The program’s scalable design ensures it meets the diverse cultural and regulatory needs of organizations worldwide.
  • A Holistic Focus: By addressing physical, emotional, and professional dimensions, the program ensures a sustainable return to work.

Seamless Integration with Existing Policies
The Cancer Care Compass Program complements an organization’s existing employee assistance and wellbeing program. By aligning with workplace policies, it enhances support systems while addressing employees’ unique challenges and fostering an inclusive environment.

A Commitment to Cancer Recovery and Workplace Inclusion
As a signatory of the Working with Cancer Pledge, WPO is dedicated to creating workplaces where cancer survivors feel valued and empowered at every stage of recovery.

“Cancer recovery isn’t just about surviving—it’s about thriving,” said Alan King, President and CEO of Workplace Options. “Through WPO’s Cancer Care Compass Program, we’re helping employees return to work with confidence and helping businesses create cultures of care that last.”

About Workplace Options:

Founded in 1982, Workplace Options (WPO) is the largest independent provider of holistic well-being solutions. Through customized programs, and a comprehensive global network of credentialed providers and professionals, WPO supports individuals to become healthier, happier, and more productive both personally and professionally. Trusted by 50 percent of Fortune 500 companies, WPO delivers high-quality care digitally and in-person to more than 88 million people across 127,000 organizations in more than 200 countries and territories.

Contact: Jennifer Dart, Senior Corporate Communications Manager [email protected]

A video accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/87c8c114-e2ed-498f-8c98-a835046b9d6b

GlobeNewswire Distribution ID 9336708

Workplace Options Unveils Comprehensive & Compassionate Return-to-Work Program for Cancer Survivors

A new approach to holistic support, empowering employees and equipping managers for successful reintegration

RALEIGH, N.C., Jan. 23, 2025 (GLOBE NEWSWIRE) — Returning to work after a cancer diagnosis is a journey fraught with challenges—physical fatigue, emotional hurdles, and workplace reintegration complexities. To bridge this critical gap, Workplace Options (WPO), a global leader in holistic health and employee engagement solutions, introduces the Return to Work: Cancer Care Compass ProgramThis is the first global, inclusive program designed to provide unparalleled support for employees recovering from cancer and the managers who guide them through their transition back to work.

The Challenges of Returning to Work After Cancer
For employees recovering from cancer, the return-to-work journey often includes:

  • Physical fatigue and cognitive difficulties impacting day-to-day productivity.
  • Emotional challenges such as anxiety, fear of judgment, or stigma in the workplace.
  • Uncertainty about navigating workplace dynamics and performance expectations.

Employers, too, face challenges in understanding how to provide meaningful support while balancing business priorities. Managers may struggle with designing flexible accommodations or fostering team inclusivity.

How the Cancer Care Compass Program Addresses These Challenges
The Return to Work: Cancer Care Compass Program is purpose-built to tackle these specific hurdles with a holistic, multi-layered approach:

  • Emotional and Psychological Support: Up to 18 counseling sessions, combined with mindfulness sessions, help employees build resilience and manage stress.
  • Vocational Reintegration: 12 tailored coaching sessions with a Coordinator of Occupational Reintegration and Adaptation (CORAT), a specialist who guides employees in setting achievable goals, enhancing skills, and addressing workplace challenges.
  • Functional Assessments and Work-Life Searches: CORAT specialists evaluate employees’ holistic needs and connect them to essential resources, including dietary consultations, physical rehabilitation, mobility aids, and complementary therapies such as acupuncture or therapeutic yoga.
  • Seamless Manager Collaboration: CORAT specialists facilitate communication between employees and managers, ensuring accommodation and reintegration plans are aligned with the needs of both parties.

Empowering Managers to Lead with Confidence and Compassion
The Cancer Care Compass Program recognizes that managers play a pivotal role in fostering a compassionate and inclusive workplace. The program provides:

  • Unlimited Manager Consultations: CORAT specialists offer expert guidance on workplace accommodation and flexible reintegration plans.
  • Manager Toolkit: A three-chapter guide offering practical strategies for every stage of reintegration:
    • Prepare: Understanding cancer treatments, legal compliance, and flexible planning.
    • Act: Implementing accommodations, managing team dynamics, and conducting check-ins.
    • Support: Sustaining emotional and practical support for employees and teams while encouraging self-care for managers.

“Managers are the architects of an inclusive and psychologically safe workplace culture,” explains Dr. Kennette Harris, Chief Clinical Officer at Workplace Options. “This program equips them with specific tools to create environments where employees feel valued, supported, and empowered to be their best self.”

What Sets Workplace Options Apart
Unlike traditional programs that focus solely on medical recovery, WPO’s Cancer Care Compass Program emphasizes vocational reintegration and resilience-building. Its unique features include:

  • A Single Point of Coordination: CORAT specialists serve as a central resource for employees and managers, streamlining the reintegration process.
  • Global Adaptability: The program’s scalable design ensures it meets the diverse cultural and regulatory needs of organizations worldwide.
  • A Holistic Focus: By addressing physical, emotional, and professional dimensions, the program ensures a sustainable return to work.

Seamless Integration with Existing Policies
The Cancer Care Compass Program complements an organization’s existing employee assistance and wellbeing program. By aligning with workplace policies, it enhances support systems while addressing employees’ unique challenges and fostering an inclusive environment.

A Commitment to Cancer Recovery and Workplace Inclusion
As a signatory of the Working with Cancer Pledge, WPO is dedicated to creating workplaces where cancer survivors feel valued and empowered at every stage of recovery.

“Cancer recovery isn’t just about surviving—it’s about thriving,” said Alan King, President and CEO of Workplace Options. “Through WPO’s Cancer Care Compass Program, we’re helping employees return to work with confidence and helping businesses create cultures of care that last.”

About Workplace Options:

Founded in 1982, Workplace Options (WPO) is the largest independent provider of holistic well-being solutions. Through customized programs, and a comprehensive global network of credentialed providers and professionals, WPO supports individuals to become healthier, happier, and more productive both personally and professionally. Trusted by 50 percent of Fortune 500 companies, WPO delivers high-quality care digitally and in-person to more than 88 million people across 127,000 organizations in more than 200 countries and territories.

Contact: Jennifer Dart, Senior Corporate Communications Manager [email protected]

A video accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/87c8c114-e2ed-498f-8c98-a835046b9d6b

GlobeNewswire Distribution ID 9336708

Bitget Becomes the Second Largest Crypto Exchange Ecosystem by Userbase

Bitget Becomes the Second Largest Crypto Exchange Ecosystem by Userbase

VICTORIA, Seychelles, Jan. 23, 2025 (GLOBE NEWSWIRE) — Bitget, the leading cryptocurrency exchange and Web3 company has released its 2024 transparency report highlighting one of the most successful years the company has experienced since its launch in 2018 emerging as the second-largest exchange ecosystem by user base. Driven by innovation, strategic business decisions and a strong demand for trustworthy platforms have pushed the ecosystem to expand beyond expectations.

Bitget Becomes the Second Largest Crypto Exchange Ecosystem by Userbase

The platform experienced a surge in its user base, expanding from 20 million in January to over 100 million in December—an extraordinary growth of 400%. This expansion was matched by significant advancements in trading activity, with daily volumes doubling to $20 billion. Spot trading volumes grew exponentially, rising from $160 billion in Q1 to $600 billion in Q4. These achievements have been driven by a focused strategy involving highly competitive offerings, user-centric innovations, and global expansion.

Between 2021 and 2024, Bitget’s user base saw substantial growth across various regions. South Asia grew by 200%, while Southeast Asia expanded by 140%, European users increased by 67%, and Latin America and the Middle East saw significant surges. The CIS region experienced 150% growth, and Africa had the highest increase of 300%.

Throughout 2024, Bitget introduced a range of initiatives that accelerated its growth amidst CEX ecosystems. The growth is attributed to the growing demand for digital assets worldwide for which Bitget offers a multitude of centralized and decentralized services. The integration of Bitget Wallet’s “Smart Money” tools, customized for advanced on-chain data analysis, and the launch of PoolX, a stake-to-mine platform, enhanced user engagement and diversified investment opportunities. Additionally, the company launched a pre-market trading platform, providing users with seamless access to new tokens and liquidity ahead of listings.

Bitget made a $30 million strategic investment in The Open Network (TON) blockchain with Foresight Ventures, aligning with its support for emerging trends like GameFi and Tap-to-Earn. TON’s rapid growth in transaction volumes and decentralized app adoption also played a significant role in leveraging the market opportunities.

The platform’s native token, BGB, grew by over 1000%, with its value increasing tenfold to reach $8 by year-end. A newly implemented burn mechanism, combined with enhanced token utility and an updated whitepaper, contributed to this growth. By reducing total supply and introducing a quarterly token burn program, Bitget positioned BGB as the core of its ecosystem’s future growth.

In 2024, leadership transitions further defined Bitget’s trajectory. Gracy Chen, previously the Managing Director, assumed the role of CEO, becoming the only female leader among the top 10 global exchanges. Alongside her, Hon Ng was appointed Chief Legal Officer, Vugar Usi Zade as the Chief Operating Officer and Min Lin as Chief Business Officer. This strong leadership team has been strategic in driving strategic initiatives, compliance advancements, and user-focused developments.

With this, Bitget obtained key approvals, including a UK license, a Bitcoin Service Provider (BSP) license in El Salvador, and launched a localized exchange in Vietnam. These advancements operate in alignment with regional standards while expanding its global presence.

Bitget also made strides in corporate social responsibility through initiatives like Blockchain4Her, which promotes gender diversity in blockchain, and Blockchain4Youth, spreading blockchain awareness among young professionals worldwide. These programs reflect the exchange’s broader vision of enabling inclusive growth within the Web3 space.

With its strategic investments, regulatory successes, and user-centric innovations, Bitget enters 2025 bound for continued expansion and influence within the crypto ecosystem. The past year’s achievements shows the platform’s strategic vision in shaping the future of blockchain and crypto.

For the full transparency report, please visit here.

About Bitget

Established in 2018, Bitget is the world’s leading cryptocurrency exchange and Web3 company. Serving over 45 million users in 150+ countries and regions, the Bitget exchange is committed to helping users trade smarter with its pioneering copy trading feature and other trading solutions, while offering real-time access to Bitcoin priceEthereum price, and other cryptocurrency prices. Formerly known as BitKeep, Bitget Wallet is a world-class multi-chain crypto wallet that offers an array of comprehensive Web3 solutions and features including wallet functionality, token swap, NFT Marketplace, DApp browser, and more.

Bitget is at the forefront of driving crypto adoption through strategic partnerships, such as its role as the Official Crypto Partner of the World’s Top Football League, LALIGA, in EASTERN, SEA and LATAM market, as well as a global partner of Turkish National athletes Buse Tosun Çavuşoğlu (Wrestling world champion), Samet Gümüş (Boxing gold medalist) and İlkin Aydın (Volleyball national team), to inspire the global community to embrace the future of cryptocurrency.

For more information, visit: Website | Twitter | Telegram | LinkedIn | Discord | Bitget Wallet

For media inquiries, please contact: [email protected]

Risk Warning: Digital asset prices are subject to fluctuation and may experience significant volatility. Investors are advised to only allocate funds they can afford to lose. The value of any investment may be impacted, and there is a possibility that financial objectives may not be met, nor the principal investment recovered. Independent financial advice should always be sought, and personal financial experience and standing carefully considered. Past performance is not a reliable indicator of future results. Bitget accepts no liability for any potential losses incurred. Nothing contained herein should be construed as financial advice. For further information, please refer to our Terms of Use.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/3f663c4c-dc32-4a7c-bb30-bdb98db279ac

GlobeNewswire Distribution ID 1001044539

Bitget Becomes the Second Largest Crypto Exchange Ecosystem by Userbase

Bitget Becomes the Second Largest Crypto Exchange Ecosystem by Userbase

VICTORIA, Seychelles, Jan. 23, 2025 (GLOBE NEWSWIRE) — Bitget, the leading cryptocurrency exchange and Web3 company has released its 2024 transparency report highlighting one of the most successful years the company has experienced since its launch in 2018 emerging as the second-largest exchange ecosystem by user base. Driven by innovation, strategic business decisions and a strong demand for trustworthy platforms have pushed the ecosystem to expand beyond expectations.

Bitget Becomes the Second Largest Crypto Exchange Ecosystem by Userbase

The platform experienced a surge in its user base, expanding from 20 million in January to over 100 million in December—an extraordinary growth of 400%. This expansion was matched by significant advancements in trading activity, with daily volumes doubling to $20 billion. Spot trading volumes grew exponentially, rising from $160 billion in Q1 to $600 billion in Q4. These achievements have been driven by a focused strategy involving highly competitive offerings, user-centric innovations, and global expansion.

Between 2021 and 2024, Bitget’s user base saw substantial growth across various regions. South Asia grew by 200%, while Southeast Asia expanded by 140%, European users increased by 67%, and Latin America and the Middle East saw significant surges. The CIS region experienced 150% growth, and Africa had the highest increase of 300%.

Throughout 2024, Bitget introduced a range of initiatives that accelerated its growth amidst CEX ecosystems. The growth is attributed to the growing demand for digital assets worldwide for which Bitget offers a multitude of centralized and decentralized services. The integration of Bitget Wallet’s “Smart Money” tools, customized for advanced on-chain data analysis, and the launch of PoolX, a stake-to-mine platform, enhanced user engagement and diversified investment opportunities. Additionally, the company launched a pre-market trading platform, providing users with seamless access to new tokens and liquidity ahead of listings.

Bitget made a $30 million strategic investment in The Open Network (TON) blockchain with Foresight Ventures, aligning with its support for emerging trends like GameFi and Tap-to-Earn. TON’s rapid growth in transaction volumes and decentralized app adoption also played a significant role in leveraging the market opportunities.

The platform’s native token, BGB, grew by over 1000%, with its value increasing tenfold to reach $8 by year-end. A newly implemented burn mechanism, combined with enhanced token utility and an updated whitepaper, contributed to this growth. By reducing total supply and introducing a quarterly token burn program, Bitget positioned BGB as the core of its ecosystem’s future growth.

In 2024, leadership transitions further defined Bitget’s trajectory. Gracy Chen, previously the Managing Director, assumed the role of CEO, becoming the only female leader among the top 10 global exchanges. Alongside her, Hon Ng was appointed Chief Legal Officer, Vugar Usi Zade as the Chief Operating Officer and Min Lin as Chief Business Officer. This strong leadership team has been strategic in driving strategic initiatives, compliance advancements, and user-focused developments.

With this, Bitget obtained key approvals, including a UK license, a Bitcoin Service Provider (BSP) license in El Salvador, and launched a localized exchange in Vietnam. These advancements operate in alignment with regional standards while expanding its global presence.

Bitget also made strides in corporate social responsibility through initiatives like Blockchain4Her, which promotes gender diversity in blockchain, and Blockchain4Youth, spreading blockchain awareness among young professionals worldwide. These programs reflect the exchange’s broader vision of enabling inclusive growth within the Web3 space.

With its strategic investments, regulatory successes, and user-centric innovations, Bitget enters 2025 bound for continued expansion and influence within the crypto ecosystem. The past year’s achievements shows the platform’s strategic vision in shaping the future of blockchain and crypto.

For the full transparency report, please visit here.

About Bitget

Established in 2018, Bitget is the world’s leading cryptocurrency exchange and Web3 company. Serving over 45 million users in 150+ countries and regions, the Bitget exchange is committed to helping users trade smarter with its pioneering copy trading feature and other trading solutions, while offering real-time access to Bitcoin priceEthereum price, and other cryptocurrency prices. Formerly known as BitKeep, Bitget Wallet is a world-class multi-chain crypto wallet that offers an array of comprehensive Web3 solutions and features including wallet functionality, token swap, NFT Marketplace, DApp browser, and more.

Bitget is at the forefront of driving crypto adoption through strategic partnerships, such as its role as the Official Crypto Partner of the World’s Top Football League, LALIGA, in EASTERN, SEA and LATAM market, as well as a global partner of Turkish National athletes Buse Tosun Çavuşoğlu (Wrestling world champion), Samet Gümüş (Boxing gold medalist) and İlkin Aydın (Volleyball national team), to inspire the global community to embrace the future of cryptocurrency.

For more information, visit: Website | Twitter | Telegram | LinkedIn | Discord | Bitget Wallet

For media inquiries, please contact: [email protected]

Risk Warning: Digital asset prices are subject to fluctuation and may experience significant volatility. Investors are advised to only allocate funds they can afford to lose. The value of any investment may be impacted, and there is a possibility that financial objectives may not be met, nor the principal investment recovered. Independent financial advice should always be sought, and personal financial experience and standing carefully considered. Past performance is not a reliable indicator of future results. Bitget accepts no liability for any potential losses incurred. Nothing contained herein should be construed as financial advice. For further information, please refer to our Terms of Use.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/3f663c4c-dc32-4a7c-bb30-bdb98db279ac

GlobeNewswire Distribution ID 1001044539

Bitget Becomes the Second Largest Crypto Exchange Ecosystem by Userbase

Bitget Becomes the Second Largest Crypto Exchange Ecosystem by Userbase

VICTORIA, Seychelles, Jan. 23, 2025 (GLOBE NEWSWIRE) — Bitget, the leading cryptocurrency exchange and Web3 company has released its 2024 transparency report highlighting one of the most successful years the company has experienced since its launch in 2018 emerging as the second-largest exchange ecosystem by user base. Driven by innovation, strategic business decisions and a strong demand for trustworthy platforms have pushed the ecosystem to expand beyond expectations.

Bitget Becomes the Second Largest Crypto Exchange Ecosystem by Userbase

The platform experienced a surge in its user base, expanding from 20 million in January to over 100 million in December—an extraordinary growth of 400%. This expansion was matched by significant advancements in trading activity, with daily volumes doubling to $20 billion. Spot trading volumes grew exponentially, rising from $160 billion in Q1 to $600 billion in Q4. These achievements have been driven by a focused strategy involving highly competitive offerings, user-centric innovations, and global expansion.

Between 2021 and 2024, Bitget’s user base saw substantial growth across various regions. South Asia grew by 200%, while Southeast Asia expanded by 140%, European users increased by 67%, and Latin America and the Middle East saw significant surges. The CIS region experienced 150% growth, and Africa had the highest increase of 300%.

Throughout 2024, Bitget introduced a range of initiatives that accelerated its growth amidst CEX ecosystems. The growth is attributed to the growing demand for digital assets worldwide for which Bitget offers a multitude of centralized and decentralized services. The integration of Bitget Wallet’s “Smart Money” tools, customized for advanced on-chain data analysis, and the launch of PoolX, a stake-to-mine platform, enhanced user engagement and diversified investment opportunities. Additionally, the company launched a pre-market trading platform, providing users with seamless access to new tokens and liquidity ahead of listings.

Bitget made a $30 million strategic investment in The Open Network (TON) blockchain with Foresight Ventures, aligning with its support for emerging trends like GameFi and Tap-to-Earn. TON’s rapid growth in transaction volumes and decentralized app adoption also played a significant role in leveraging the market opportunities.

The platform’s native token, BGB, grew by over 1000%, with its value increasing tenfold to reach $8 by year-end. A newly implemented burn mechanism, combined with enhanced token utility and an updated whitepaper, contributed to this growth. By reducing total supply and introducing a quarterly token burn program, Bitget positioned BGB as the core of its ecosystem’s future growth.

In 2024, leadership transitions further defined Bitget’s trajectory. Gracy Chen, previously the Managing Director, assumed the role of CEO, becoming the only female leader among the top 10 global exchanges. Alongside her, Hon Ng was appointed Chief Legal Officer, Vugar Usi Zade as the Chief Operating Officer and Min Lin as Chief Business Officer. This strong leadership team has been strategic in driving strategic initiatives, compliance advancements, and user-focused developments.

With this, Bitget obtained key approvals, including a UK license, a Bitcoin Service Provider (BSP) license in El Salvador, and launched a localized exchange in Vietnam. These advancements operate in alignment with regional standards while expanding its global presence.

Bitget also made strides in corporate social responsibility through initiatives like Blockchain4Her, which promotes gender diversity in blockchain, and Blockchain4Youth, spreading blockchain awareness among young professionals worldwide. These programs reflect the exchange’s broader vision of enabling inclusive growth within the Web3 space.

With its strategic investments, regulatory successes, and user-centric innovations, Bitget enters 2025 bound for continued expansion and influence within the crypto ecosystem. The past year’s achievements shows the platform’s strategic vision in shaping the future of blockchain and crypto.

For the full transparency report, please visit here.

About Bitget

Established in 2018, Bitget is the world’s leading cryptocurrency exchange and Web3 company. Serving over 45 million users in 150+ countries and regions, the Bitget exchange is committed to helping users trade smarter with its pioneering copy trading feature and other trading solutions, while offering real-time access to Bitcoin priceEthereum price, and other cryptocurrency prices. Formerly known as BitKeep, Bitget Wallet is a world-class multi-chain crypto wallet that offers an array of comprehensive Web3 solutions and features including wallet functionality, token swap, NFT Marketplace, DApp browser, and more.

Bitget is at the forefront of driving crypto adoption through strategic partnerships, such as its role as the Official Crypto Partner of the World’s Top Football League, LALIGA, in EASTERN, SEA and LATAM market, as well as a global partner of Turkish National athletes Buse Tosun Çavuşoğlu (Wrestling world champion), Samet Gümüş (Boxing gold medalist) and İlkin Aydın (Volleyball national team), to inspire the global community to embrace the future of cryptocurrency.

For more information, visit: Website | Twitter | Telegram | LinkedIn | Discord | Bitget Wallet

For media inquiries, please contact: [email protected]

Risk Warning: Digital asset prices are subject to fluctuation and may experience significant volatility. Investors are advised to only allocate funds they can afford to lose. The value of any investment may be impacted, and there is a possibility that financial objectives may not be met, nor the principal investment recovered. Independent financial advice should always be sought, and personal financial experience and standing carefully considered. Past performance is not a reliable indicator of future results. Bitget accepts no liability for any potential losses incurred. Nothing contained herein should be construed as financial advice. For further information, please refer to our Terms of Use.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/3f663c4c-dc32-4a7c-bb30-bdb98db279ac

GlobeNewswire Distribution ID 1001044539

Equativ présente Maestro by Equativ, la version de sa plateforme de curation end-to-end la plus aboutie, qui garantit des campagnes plus performantes et un meilleur contrôle pour les annonceurs

Pionnier de la technologie de curation, Equativ révèle une solution de nouvelle génération conçue pour permettre des transactions efficaces et transparentes et une distribution équitable de la valeur au sein de l’écosystème de la publicité digitale

NEW YORK, 22 janv. 2025 (GLOBE NEWSWIRE) — Equativ, principale plateforme adtech indépendante mondiale, annonce aujourd’hui l’intégration d’innovations majeures à sa plateforme de curation tout-en-un, Equativ Buyer Connect (EBC), désormais rebaptisée Maestro by Equativ. La plateforme centralise la gestion des campagnes programmatiques et fournit aux acheteurs médias un accès direct à d’importantes sources d’inventaire de grande qualité. Depuis le lancement de sa plateforme de curation il y a quatre ans, Equativ a recueilli les commentaires de plus de 500 agences média (y compris les six plus grandes agences du marché), éditeurs et « data curators », qui ont collectivement créé plus de 30 000 deals, contribuant à la création d’une version améliorée de Maestro by Equativ. Cette évolution donne aux curateurs un plus grand contrôle grâce à une interface optimisée, qui leur permet de définir des critères précis pour les emplacements publicitaires tout en s’assurant que les campagnes sont conformes aux normes en matière de brand safety, de pertinence et sustainability, ce qui permet d’atteindre de meilleurs résultats.

« Nous sommes reconnaissants à Equativ pour son soutien dans la constitution d’un inventaire pour nos campagnes, ce qui a permis d’améliorer le taux de clics, d’augmenter le nombre de vues et de développer le reach de nos campagnes », a déclaré Sebastián Orduvini, Marketplace Lead, Programmatic chez OMG. « Ce succès souligne à la fois l’impact de Maestro et l’engagement d’Equativ en faveur de l’excellence et de l’innovation dans le domaine de la publicité ».

Maestro: Maestro by Equativ: the most intuitive platform to curate and activate sophisticated targeting solutions to deliver high-performing, low-carbon, omnichannel ad campaigns with complete control.

Une coupure de presse jointe au présent communiqué est disponible en cliquant sur ce lien.

Maestro by Equativ bénéficie d’une présence mondiale qui comprend l’intégration directe avec plus de 70 DSP et plus de 30 data providers, tels que notamment LiveRamp, Lotame, IAS et Audigent, afin d’optimiser l’efficacité des campagnes. Son interface intuitive et son assistance personnalisée dans 19 pays en font un outil facile
à adopter et à utiliser dans le monde entier. La version améliorée de Maestro by Equativ présente notamment les caractéristiques suivantes :

  • Capacités avancées en matière de données : intégration transparente
    des données first party, des solutions cookieless, des solutions d’identification alternatives, et prise en charge des fournisseurs de données agnostiques pour divers cas d’utilisation tels que le ciblage et le plafonnement de fréquence.
  • Meta Deals pour l’optimisation : outils avancés de gestion des transactions permettant de rationaliser les opérations et d’obtenir de meilleurs résultats pour les acheteurs finaux.
  • Activation de campagne : les curateurs peuvent réaliser des transactions directes en exploitant l’inventaire premium qu’Equativ met à leur disposition.

En outre, de nouvelles fonctionnalités héritées de l’expertise de Sharethrough seront lancées dans un avenir proche :

  • Améliorations créatives : des solutions créatives exclusives et fondées sur la recherche, conçues pour stimuler les performances et l’engagement.
  • GreenPMP™ : grâce à un simple bouton interrupteur, les curateurs peuvent réduire les émissions de leurs campagnes en supprimant les sites présentant des risques pour le climat avec des émissions inutilement élevées, telles que mesurées par Scope3.

« Lorsque nous avons développé notre technologie de curation de première génération en 2020, notre objectif était de créer de la valeur à la fois pour les éditeurs et les acheteurs médias » explique Parag Vohra, Chief Officer Revenue chez Equativ. « Au fur et à mesure de l’évolution du marché et des clients, nous avons redéfini notre plateforme de curation intuitive et tout-en-un pour offrir aux acheteurs média un contrôle inégalé, leur permettant de rationaliser les stratégies omnicanales, d’exploiter les données first party et d’étendre les campagnes plus efficacement, tout en continuant à soutenir l’écosystème au sens large. »

« Maestro nous permet d’atteindre plus d’utilisateurs et d’exploiter différents formats publicitaires, tant au niveau national qu’international », a ajouté Piotr Wiktor, Responsable du trading programmatique et des partenariats chez IPG Mediabrands. « Les options de test de la plateforme nous permettent de mieux répartir les budgets des clients, et en comparant les performances par le biais de notre plateforme à la demande, nous choisissons les plateformes qui offrent le meilleur retour sur investissement. Les solutions d’Equativ sont souvent plus performantes que celles des concurrents et nous avons toujours été satisfaits de leur accompagnement, qui a permis à notre activité de se développer dans la bonne direction ».

« Equativ a été un partenaire formidable, qui nous a offert une formation très utile et un soutien précieux », a déclaré Alyssa Allen, Vice-présidente des opérations commerciales chez Frameplay. « Grâce à leur équipe, nous avons pu mettre en place des campagnes de publicité « in game » pour une fraction des coûts traditionnels, et d’atteindre ainsi des
audiences très engagées ».

Pour en savoir plus sur Maestro by Equativ, veuillez consulter notre site Internet ici.

Pour toute demande des médias, veuillez contacter Caroline Millié Figueiredo à [email protected].

À propos d’Equativ

Equativ est une plateforme publicitaire indépendante qui simplifie et optimise la publicité digitale à grande échelle. Grâce à sa récente fusion avec Sharethrough et l’acquisition de Kamino Retail, Equativ met à disposition des annonceurs, des éditeurs de médias et des partenaires technologiques des solutions avancées de SSP, de curation et de retail media. Avec une expertise reconnue en vidéo programmatique, CTV et des solutions data-driven conçues dans le respect de la vie privée des consommateurs, Equativ permet à ses clients de déployer des campagnes efficaces sur l’ensemble de l’écosystème numérique tout en protégeant les données personnelles. L’expertise mondiale d’Equativ est également soutenue par une équipe de plus de 750 employés répartis dans 19 pays. Basées à Paris et à New York, les équipes internationales d’Equativ se consacrent au maintien de la promesse de l’adtech, en assurant des échanges de valeur équitables dans l’ensemble de l’écosystème. www.equativ.com / @equativ / https://www.linkedin.com/company/equativ/

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