Category: Asean

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Bitget Launches “Score Your 40%” Affiliate Campaign With $1 Million Prize Pool

Bitget Launches “Score Your 40%” Affiliate Campaign With $1 Million Prize Pool

Bitget Launches “Score Your 40%” Affiliate Campaign With $1 Million Prize Pool

VICTORIA, Seychelles, June 04, 2026 (GLOBE NEWSWIRE) — Bitget, the world’s largest Universal Exchange (UEX), has launched “Score Your 40%“, a new global affiliate campaign featuring a $1 million USDT prize pool designed to accelerate affiliate growth and reward community builders ahead of one of the year’s biggest sporting seasons.

The campaign builds on the momentum of Bitget’s earlier affiliate initiatives, including “The Missing 40%”, which drove a significant increase in community participation. In March alone, Bitget recorded more than 2,000 new affiliate registrations and approved over 1,500 affiliates within two weeks, reflecting growing interest in crypto referral and community-led growth models.

Running throughout June, the campaign introduces a range of rewards, activation bonuses, and milestone incentives for both new and existing affiliates. Eligible participants can earn rewards worth up to 600 USDT through registration, verification, and campaign participation, while competing for a share of the broader $1 million USDT prize pool.

The campaign draws inspiration from the competitive spirit surrounding this summer’s global football season, creating an affiliate-focused tournament designed to reward performance, community growth, and engagement. Through “Score Your 40%,” Bitget aims to further expand its affiliate ecosystem while helping creators, traders, educators, and community leaders monetize their audiences more effectively.

“Bitget has grown from around 25 million users to more than 125 million in just two years. That kind of growth doesn’t happen through advertising alone,” said Gracy Chen, CEO of Bitget. “The affiliate ecosystem has always been one of the strongest growth engines in crypto because it is built on trust. This campaign is about giving more people the opportunity to turn that influence into something meaningful.”

Since November 2025, Bitget has continued expanding incentives and support for affiliates through initiatives such as Boost Month and The Missing 40%. The latest campaign builds on that foundation with what the company describes as one of its largest affiliate-focused reward programs to date.

Bitget’s affiliate program is designed to lower barriers to participation, requiring as few as 100 social media followers or 500 community members to apply. Approved affiliates can access a 40% permanent rebate structure from day one, alongside a streamlined application process with reviews typically completed within 24 hours.

The campaign forms part of Bitget’s broader strategy to strengthen its global affiliate network and expand participation across its growing Universal Exchange ecosystem, which spans crypto, tokenized assets, stocks, commodities, and AI-powered trading tools.

For more information or to apply, visit the Bitget Affiliate Program page.

About Bitget

Bitget is the world’s largest Universal Exchange (UEX), serving over 125 million users and offering access to over 2M crypto tokens, 100+ tokenized stocks, ETFs, commodities, FX, and precious metals such as gold. The ecosystem is committed to helping users trade smarter with its AI agent, which co-pilots trade execution. Bitget is driving crypto adoption through strategic partnerships with LALIGA and MotoGP™. Aligned with its global impact strategy, Bitget has joined hands with UNICEF to support blockchain education for 1.1 million people by 2027. Bitget currently leads in the tokenized TradFi market, providing the industry’s lowest fees and highest liquidity across 150 regions worldwide.

For more information, visit: Website | Twitter | Telegram | LinkedIn | Discord

For media inquiries, please contact: [email protected] 

Risk Warning: Digital asset prices are subject to fluctuation and may experience significant volatility. Investors are advised to only allocate funds they can afford to lose. The value of any investment may be impacted, and there is a possibility that financial objectives may not be met, nor the principal investment recovered. Independent financial advice should always be sought, and personal financial experience and standing carefully considered. Past performance is not a reliable indicator of future results. Bitget accepts no liability for any potential losses incurred. Nothing contained herein should be construed as financial advice. For further information, please refer to our Terms of Use.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/be0ea71d-9aaa-4a44-b22a-33f629979301

GlobeNewswire Distribution ID 1001185918

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Bitget Rolls Out Stocks 2.0, Linking Tokenized Equities to Real U.S. Market Liquidity

Bitget Rolls Out Stocks 2.0, Linking Tokenized Equities to Real U.S. Market Liquidity

Bitget Rolls Out Stocks 2.0, Linking Tokenized Equities to Real U.S. Market Liquidity

Bitget Rolls Out Stocks 2.0, Linking Tokenized Equities to Real U.S. Market Liquidity

VICTORIA, Seychelles, June 04, 2026 (GLOBE NEWSWIRE) — Bitget, the world’s leading Universal Exchange (UEX), has announced the launch of Bitget Stocks 2.0, an upgraded tokenized stock spot product designed to improve liquidity, asset transparency, and capital efficiency for tokenized equity trading.

The product is issued by Reality, a licensed RWA issuance platform, powered by Bitget’s strategic support, trading access, and asset security within its ecosystem.

The upgrade is built around three product improvements: deeper stock market liquidity, 1:1 economic mapping of the underlying stock asset, and broader use of stock tokens within Bitget’s margin, strategy, and yield ecosystem. Stock 2.0 is designed to connect tokenized stock trading with real equity market liquidity from global channels. This gives users a stock spot trading experience with deeper order books, lower trading friction, and faster execution directly inside the Bitget app.

The product also supports 1:1 asset mapping for eligible stock tokens. With direct stablecoin trading using USDT. Cash dividends are also converted into USDT and credited to users’ accounts. Stock dividends are reflected in user balances, while corporate actions such as stock splits and reverse splits are mapped to token positions to keep economic exposure aligned with the underlying stock.

Stock 2.0 also expands the role of tokenized equities inside Bitget’s ecosystem. Eligible stock tokens can be used within unified account and margin systems, and can be connected to supported tools such as spot grid, futures grid, copy trading, and selected yield products. This gives users more ways to manage capital while maintaining exposure to worldwide equity assets.

“Tokenized equities are the bridge crypto is building between global markets,” said Gracy Chen, CEO at Bitget. “By 2030, we could see over 10% of global financial assets to be tokenized, which will be fueled by platforms built by access, depth, and compliance. As of today, we have successfully shipped the requirements being built for that future.”

As compared to existing RWA products on platforms Bitget offers the most competitive fees in the market. The base rate is 0.1%, while the Maker/Taker fees is the same as VIP, a fixed fee of 0.05% with BGB offers and zero friction costs making it the most cost-effective route to trade stocks.

The launch builds on Bitget’s early lead in tokenized equity trading, from tokenized stocks and ETFs to stock futures, and pre-IPO.

Bitget ranks amongst the first major crypto exchanges to support tokenized equities, in January 2026, the platform’s cumulative tokenized stock spot volume had surpassed $1 billion, while it accounted for approximately 89% of Ondo-issued tokenized stock trading volume in December 2025. Its stock futures also crossed $10 billion in cumulative trading volume, making it a pioneer in the Universal Exchange model.

The first batch of Bitget Stocks 2.0 includes 36 newly listed stock-linked assets, covering major equities and ETFs such as Apple, Amazon, Meta, Tesla, Alphabet, NVIDIA, Microsoft, and QQQ. Availability is subject to user jurisdiction and applicable eligibility requirements.

To learn more about Bitget Stocks 2.0, please visit here.

About Bitget

Bitget is the world’s largest Universal Exchange (UEX), serving over 125 million users and offering access to over 2M crypto tokens, 100+ tokenized stocks, ETFs, commodities, FX, and precious metals such as gold. The ecosystem is committed to helping users trade smarter with its AI agent, which co-pilots trade execution. Bitget is driving crypto adoption through strategic partnerships with LALIGA and MotoGP™. Aligned with its global impact strategy, Bitget has joined hands with UNICEF to support blockchain education for 1.1 million people by 2027. Bitget currently leads in the tokenized TradFi market, providing the industry’s lowest fees and highest liquidity across 150 regions worldwide.

For more information, visit: Website | Twitter | Telegram | LinkedIn | Discord

For media inquiries, please contact: [email protected]

Disclaimer: This press release does not constitute an offer to sell or a solicitation of an offer to buy any security or financial product. The products described herein are not offered to US Persons (as defined under Regulation S of the US Securities Act of 1933) or in the United States, and may not be available in all jurisdictions. Eligibility is subject to applicable laws and Bitget’s compliance requirements.

Risk Warning: Digital asset prices are subject to fluctuation and may experience significant volatility. Investors are advised to only allocate funds they can afford to lose. The value of any investment may be impacted, and there is a possibility that financial objectives may not be met, nor the principal investment recovered. Independent financial advice should always be sought, and personal financial experience and standing carefully considered. Past performance is not a reliable indicator of future results. Bitget accepts no liability for any potential losses incurred. Nothing contained herein should be construed as financial advice. Forward-looking statements in this release reflect current expectations and are subject to risks and uncertainties. Actual results may differ materially. For further information, please refer to our Terms of Use.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/20237cbc-c3c7-4f0a-a457-5336efc955d2

GlobeNewswire Distribution ID 1001185739

 

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Azerbaijan’s Bank ABB launches AI Conversational Banking assistants AI-nur and AI-khan

BAKU, Azerbaijan – Bank ABB, one of the leading financial institutions in the South Caucasus, has officially launched its artificial intelligence assistants AI-nur and AI-khan, making them available to all customers following a successful Beta testing phase. The new conversational AI technology represents a major step forward in the bank’s digital transformation and introduces one of the first voice-enabled AI banking solutions in Azerbaijan’s and regional banking sector.

Since becoming available to customers, AI-nur and AI-khan have demonstrated strong adoption and engagement. More than 230k users have already used the service, generating over 2.5 million interactions through the AI-powered banking assistants.

As banking continues to evolve, conversational interfaces powered by AI, including voice, are becoming an integral part of future banking models, enhancing accessibility, speed, and personalization across digital channels.

Developed as part of Bank’s strategy to build the banking ecosystem of the future, AI-nur and AI-khan enable customers to interact with banking services using natural voice commands. Customers can transfer funds between their cards and accounts or send money to others using a mobile phone number. By simply stating the recipient’s name, the AI system identifies the contact and processes the transfer, provided the number is saved in the sender’s phone contacts. Additionally, the assistants can handle essential security functions, such as blocking or reactivating cards, offering a quick response in critical situations.

According to Bank ABB, the launch of AI-nur and AI-khan demonstrates the bank’s commitment to advancing AI-driven digital banking services in Azerbaijan and the wider South Caucasus region. By integrating conversational artificial intelligence into its digital ecosystem, the bank aims to make everyday banking more intuitive, faster, and more convenient for customers.

The number of generative and predictive models applied in various directions has now reached 180, generating more than 35 million AZN in positive financial impact for the bank.

Security remains a top priority in the development of the new AI assistants. All operations performed through AI-nur and AI-khan are conducted within Bank ABB’s secure digital infrastructure, ensuring that customer data and financial transactions are protected according to the highest banking and cybersecurity standards.

Bank ABB plans to continue expanding the capabilities of AI-nur and AI-khan in the near future, introducing additional features that will allow customers to access more banking services through AI-powered interaction.

More information about Bank ABB’s modern products and services is available on the official website, and via Bank ABB’s official social media pages.

GlobeNewswire Distribution ID 1001185827

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HKTB Launches New Summer Promotion “Hong Kong Summer Fun” in Partnership with the Business Community to Attract Overnight Visitors and Boost Local Spending

Opening Highlight Event “Sun Life Hong Kong International Dragon Boat Festival” Celebrates 50th Golden Jubilee
Extended Duration with Comprehensive Upgrades

HONG KONG, June 03, 2026 (GLOBE NEWSWIRE) — To welcome the peak summer travel season, the Hong Kong Tourism Board (HKTB) will launch a brand-new promotion, “Hong Kong Summer Fun”, which connects a series of citywide highlight events and enticing offers to energise the summer season. The HKTB will work with the business community to roll out a wide range of offers covering attractions, dining, transportation and shopping, enhancing Hong Kong’s appeal as a summer destination, attracting more overnight visitors and boosting overall spending.

“Hong Kong Summer Fun” Key Visual

“Hong Kong Summer Fun” Key Visual

Kicking off the summer season will be the 50th-anniversary edition of the “Sun Life Hong Kong International Dragon Boat Races”, organised by the HKTB, co-organised by the Hong Kong China Dragon Boat Association (HKCDBA), and proudly title-sponsored by Sun Life. The event will be fully upgraded into the “Sun Life Hong Kong International Dragon Boat Festival” and will debut at the Tsim Sha Tsui Promenade this month.

“Sun Life Hong Kong International Dragon Boat Festival” Key Visual

“Sun Life Hong Kong International Dragon Boat Festival” Key Visual

HKTB Chairman Dr Peter Lam said, “The summer holidays are a golden period for travel, and with a wave of mega events this summer, the HKTB is proud to present the new summer promotion ‘Hong Kong Summer Fun’, leveraging different events to strengthen promotion and partnering with the business community to roll out hundreds of thousands of offers covering attraction, dining, transport and shopping. We aim to attract more overnight visitors to Hong Kong and boost consumption across more sectors. As the headline international flagship event of ‘Hong Kong Summer Fun’, the ‘Sun Life Hong Kong International Dragon Boat Festival’ not only runs over a longer period, but also features a stronger race line-up and more vibrant entertainment programmes than in previous years, offering an experience found only in Hong Kong for locals and visitors, while showcasing Hong Kong’s position as the Events Capital of Asia.”

Kicking Off the Summer Season: Sun Life Hong Kong International Dragon Boat Festival Debuts in an Upgraded Format

HKCDBA Chairman Mr Arnold Chung said, “We are delighted to once again collaborate with the Hong Kong Tourism Board and witness this important milestone as the ‘Sun Life Hong Kong International Dragon Boat Races’ reach their 50th anniversary. This year’s event introduces the ‘50th Anniversary Fishermen Invitational Cup’ and the ‘50th Anniversary Championship’, paying tribute to dragon boat racing while reflecting our commitment to preserving traditional culture and promoting the sustainable development of the sport. We will continue to advance dragon boat racing and showcase the unique charm of this traditional intangible cultural heritage to the world.”

Clement Lam, Chief Executive Officer of Sun Life Hong Kong, said, “Sun Life is proud to serve as the title sponsor of the ‘Sun Life Hong Kong International Dragon Boat Festival’ and the ‘Sun Life Hong Kong International Dragon Boat Races’, in partnership with the Hong Kong Tourism Board. This iconic annual event brings together local communities and visitors from the Mainland and across the globe to celebrate a shared festive spirit, while inspiring people to live healthier lives. As we journey toward our 135th year in Hong Kong, we remain committed to preserving and promoting the heritage of dragon boat racing. For 17 consecutive years, our continuous support for local dragon boat activities has been a testament to our core values of teamwork, unity, and striving forward. This year, we are taking it a step further by using the power of sport to unite communities in a more meaningful way, including sponsoring teams comprising cancer survivors and their families, as well as secondary school students, to bring renewed energy, hope and inspiration to our city.”

Over 220 Dragon Boat Teams from Around the World Compete in Victoria Harbour
This year’s races will be held on 27 to 28 June, with the number of participating teams, countries and regions higher than last year. Teams from 16 countries and regions will take part, including the Chinese Mainland, Canada, the United States, the United Kingdom, Australia, Malaysia, the Philippines, Singapore, South Korea, Thailand, Qatar and Indonesia. Over 220 teams and more than 4,500 athletes will compete in 21 races.

Special “50th Anniversary Fishermen Invitational Cup” Preserves the Traditional Spirit of Dragon Boat Racing
First held in 1976 by the then Hong Kong Tourist Association (the predecessor of the HKTB), the Hong Kong International Dragon Boat Races began as competitions among fishermen’s dragon boats in the Shau Kei Wan Typhoon Shelter. They have since developed into a unique international mega event in Hong Kong, bringing together top teams from around the world in Victoria Harbour and integrating sport, culture and entertainment.

This year, the “50th Anniversary Fishermen Invitational Cup” has been introduced, inviting six local fishermen teams from areas such as Aberdeen and Chai Wan to compete using traditional wooden dragon boats. In addition, a new “50th Anniversary Championship” has been added, bringing together champions from nine major race categories to compete for the title of “Ultimate Dragon Boat Champion”.

Extended to 13 Days with Double the Dragon Boat Festival Excitement
For the first time, the Dragon Boat Festival held at the Tsim Sha Tsui promenade will be extended to 13 days (19 June to 1 July), spanning from 19 June (Dragon Boat Festival) to 1 July to encourage visitors to stay longer and enjoy a cultural experience that blends tradition and modernity.

The Avenue of Stars will feature a Dragon Boat Food Lane and Beer Garden, complemented by four themed photo spots: Sun Life HK Dragon Boat Co-Creation Zone, a 22-metre traditional wooden dragon boat; a dragon boat-themed installation in collaboration with the new film Minions & Monsters; and a Giant Coca-Cola® Bottle and Dragon Boat-themed Photo Spot. Together, these elements offer a new festive experience for locals and visitors.

The festival will also debut a series of intangible cultural heritage workshops, where visitors can experience activities such as fishing net plaiting, blown sugar making and lye rice dumpling making. Visitors can experience dragon boat racing through virtual reality (VR), using innovative technology to explore this traditional festival. On weekends and public holidays, the stage at Beer Garden will showcase a vibrant lineup of intangible cultural heritage performances, including Wing Chun, diabolo, ruan and guzheng. As evening falls, the atmosphere will come alive with a series of live music performances. In addition, a dedicated live broadcast viewing zone will allow both the public and visitors to watch the thrilling action of the Victoria Harbour races up close.

The Sun Life Hong Kong International Dragon Boat Festival has received support from 14 sponsors. The HKTB has also partnered with the Tsim Sha Tsui East Property Developers Association, collaborating with over 30 shops to roll out hotel, dining and shopping offers during the festival period to boost spending in the area.

“Hong Kong Summer Fun” Offers Hundreds of Thousands of Deals to Attract Overnight Visitors and Boost Spending

Exclusive Travel Packages Featuring Attraction Tickets and Transport Discounts
During the “Hong Kong Summer Fun” promotion period, the HKTB will collaborate with Trip.com Group, the Quality Tourism Services Association (QTSA), the Hong Kong Retail Management Association (HKRMA), Alipay, and various merchants to launch “Summer Deals”, offering hundreds of thousands of offers.

The offers start the moment visitors begin planning their trip to Hong Kong. The HKTB will partner with Trip.com Group to launch promotions worth over HK$20 million, covering 19 local attractions and three transport operators. From 15 June to 31 August, visitors who book hotels in Hong Kong via Trip.com or Ctrip for the period from 1 July to 14 September, with a single transaction of HK$1,500 or above, will enjoy double rewards: one attraction ticket offer and one public transport offer of choice, with discounts of up to 50 per cent. The promotions cover a wide range of popular travel products, including the Peak Tram, theme parks, the Hong Kong Observation Wheel, Noah’s Ark tickets, as well as round-trip Airport Express tickets and bus day passes. After booking, visitors can redeem the offers directly through the platform, with redemption valid for two weeks from the hotel reservation date. Each Trip.com and Ctrip account can redeem the offer once, on a first-come, first-served basis while stocks last.

Multiple In-Town Spending Rewards and Half-Price Deals
From 1 July to 31 August, the HKTB will collaborate with AlipayHK, Alipay and Alipay+, leveraging Alipay’s vast Chinese Mainland and Alipay+’s international partner e-wallet user base. Visitors simply need to scan designated QR codes at nearly 100 participating shopping malls across Hong Kong—including Central Market, Hysan Place, ifc mall, Hong Kong International Airport, K11, Mira Place, New Town Plaza, Olympian City, Peak Galleria, SOGO, Stanley Plaza, Times Square, Windsor House, and more—to join the activity and receive a random spending reward of up to HK$500 or RMB 500, which can be used at any merchant displaying the AlipayHK, Alipay or Alipay+ payment acceptance mark..

At the same time, the HKTB will partner with the QTSA and the HKRMA to roll out a citywide series of offers. Arriving visitors can enjoy shopping and dining discounts of up to 50 per cent at various merchants, with some offers also available to locals. Details will be announced later.

“Hong Kong Summer Fun” covers cultural, entertainment, sports, and music programmes, including Hong Kong ICH Month, the Chinese Culture Festival, the Hong Kong Football Festival, the Football Summit, the Volleyball Nations League Hong Kong, the Fencing World Championships 2026 Hong Kong, China, the FIDE World Team Rapid and Blitz Chess Championships, and Hong Kong Reunification Raceday. To help visitors plan their itineraries, the HKTB has consolidated Hong Kong’s summer mega events and promotional offers on its Discover Hong Kong website under the “Hong Kong Summer Fun” information platform (https://www.discoverhongkong.com/eng/events/summer-fun.html), allowing locals and visitors to access event and offer details in one place and easily enjoy a vibrant summer experience in Hong Kong.

Members of the media can download the press release and the photos from the following links:
Press Release: https://www.discoverhongkong.com/eng/hktb/newsroom/press-releases.html
Photos: https://assetlibrary.hktb.com/assetbank-hktb/action/browseItems?categoryId=2443&categoryTypeId=2

For media inquiries, please contact:

Mr Cameron Tong Tel: 2807 6367 Email: [email protected]
Mr Chokie Cheng Tel: 2807 6342 Email: [email protected]

Photos accompanying this announcement are available at

https://www.globenewswire.com/NewsRoom/AttachmentNg/7350746d-d11b-4101-abd9-a4512954eddc

https://www.globenewswire.com/NewsRoom/AttachmentNg/0f8d85ad-5ff0-4b9a-ac1d-aa2fd96a3867

GlobeNewswire Distribution ID 9731208

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HOFA Gallery Presents Specimens of Time: The Glitched Sublime by Maja Petrić opening during SXSW London 2026

LONDON, June 02, 2026 (GLOBE NEWSWIRE) — HOFA Gallery is pleased to present Specimens of Time: The Glitched Sublime, a new exhibition by Maja Petrić opening during SXSW London 2026. At a moment increasingly shaped by speed, automation, and relentless digital production, the exhibition proposes a different role for technology: a medium for meaning, perception, and felt connection with the natural world.

Developed over more than two decades, Petrić’s practice integrates custom AI, robotics, light, and real-time environmental data to produce works in which ecological change directly generates form. The Glitched Sublime was developed in collaboration with AI scientist and roboticist Mihai Jalobeanu using live Arctic climate data as its primary material.

The work proceeds from a single premise: artwork is not a depiction of environmental change but a physical record of it. In the Arctic, warming is accelerating at twice the global average, destabilising the seasonal conditions on which life in the region depends. Arctic poppies emerge within these conditions, blooming briefly before temperatures exceed the thresholds of their survival. The exhibition tracks this unraveling through lightbox sculptures and pigment works generated by custom robotics and AI responding in real time to live climate data.

At SXSW London 2026

Presented during SXSW London 2026, Specimens of Time: The Glitched Sublime enters into conversation with the festival’s focus on artificial intelligence, automation, and the future of human experience. In contrast to much of today’s generative AI culture, the exhibition proposes a different trajectory for technology, one centred on ecological memory, embodied experience, and reconnection with the living world.

Alongside the exhibition, Petrić will present Art, Tech & Nature: The Glitched Sublime at SXSW London on Wednesday, 3 June, from 11:40 to 12:10 at Protein Studios (Stage 2). She will also appear on the panel Worldbuilding for the Senses: When Art Meets Experience Meets Brand on Thursday, 4 June, from 16:10 to 16:50 at Truman Brewery (Truman Stage 1).

Contact:
Alessandro Gallini
[email protected]

GlobeNewswire Distribution ID 1001185468

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AI Is Shipping Faster Than Customers Can Adopt It, New Research Finds

Instruqt’s 2026 State of Developer Adoption Report, fielded by SlashData, finds hands-on labs make developers approximately 50% more likely to reach productivity within two months.

AMSTERDAM, June 01, 2026 (GLOBE NEWSWIRE) — Instruqt, the hands-on adoption platform used by software companies to onboard developers, customers, and prospects, today released its annual report, The State of Developer Adoption – the first independent benchmark of how marketing, sales, and education teams are responding to the widening gap between the pace of AI feature releases and the pace at which customers can actually adopt them.

The report, fielded by SlashData 2026 across 424 marketing, sales, and developer education practitioners at North American software companies, found that 92% of respondents face at least one significant developer adoption challenge. The most cited causes point to an operational problem, not a product one: misalignment across teams (27%), technology complexity (26%), and the difficulty of keeping content accurate as products ship weekly (25%).

The data points to a significant difference in outcomes among organizations that use hands-on learning experiences. Organizations using hands-on labs were approximately 50% more likely to report developers reaching productivity within two months than those that did not.

“The pace of AI innovation has fundamentally changed how software companies think about adoption,” said Adriaan Knapen, CEO of Instruqt. “Organizations have less time than ever to help customers understand, evaluate, and adopt new capabilities before the next wave of innovation arrives. The companies pulling ahead aren’t the ones shipping more features. They’re the ones who have figured out how to align marketing, sales, and education around a single hands-on experience the customer can actually touch.”

The adoption gap is now an operational gap

The report frames a structural shift in how B2B software companies need to operate. Marketing builds one demo. Sales builds a different one for POCs. Education rebuilds it again for onboarding. Every handoff loses context, every release breaks the content, and every customer starts over. The teams that flatten that motion into a single, reusable, hands-on experience are the ones converting AI investment into AI adoption.

Other notable findings from the report:

  • Community remains the most underutilized adoption lever. Developer community spaces received the highest perceived effectiveness rating of any adoption practice in the survey, with one in three practitioners ranking them in their top three. Yet adoption levels sit at roughly the same level as static video tutorials, suggesting underinvestment in the format that works best.
  • High-impact pre-sales experiences remain underused. Proofs of concept are rated more effective than their adoption levels suggest, pointing to underutilization in pre-sales motions.
  • Different teams define successful hands-on experiences differently. Sales teams prioritize realism in hands-on experiences (39% rank production-like environments as the single most important characteristic), while education teams prioritize real-time guidance and feedback.
  • AI adoption is growing, but confidence is not. Half of practitioners describe their AI use as extensive, yet more than one-third plan to reduce it, citing accuracy and content freshness concerns.

Why this matters for the AI category

For developer-focused software companies, the report suggests that customer adoption is becoming an increasingly important determinant of growth as innovation cycles accelerate. Many of the industry’s fastest-growing software companies have invested heavily in hands-on education, self-paced labs, interactive product experiences, and developer enablement programs as part of broader adoption strategies. The pattern, the report argues, is no longer a “nice to have” enablement motion. It is the growth motion.

Earlier this month, Google Cloud Security selected Instruqt to launch its Agentic SOC experience at Google Cloud Next 2026, training 50 practitioners in a single workshop with a dedicated Vertex AI environment per participant.

“On the AI front, Instruqt is fantastic because it allows us to spin up a dedicated Vertex environment per participant,” said Keith Manville, Customer Engineer at Google Cloud Security. “That changes what’s possible in a workshop.”

The State of Developer Adoption report, including methodology and respondent demographics, is available today at instruqt.com/ai-adoption. The full methodology, including the SlashData survey instrument and respondent breakdown, is published with the report.

About Instruqt

Instruqt is the hands-on adoption platform that B2B software companies use to turn complex products into experiences customers can actually use. Marketing teams use Instruqt to drive qualified leads through interactive product experiences. Sales teams use it to run higher-quality demos and POCs without the setup tax. Education teams use it to scale onboarding and certification with real environments instead of slideware. Customers include Google Cloud, MongoDB, Elastic, HashiCorp, Red Hat, and Puppet. Learn more at instruqt.com.

About SlashData

SlashData is the leading analyst firm in the developer economy, tracking developer trends across mobile, desktop, IoT, cloud, web, AR/VR, machine learning, and games. The firm’s research is based on surveys of more than 40,000 developers in 165+ countries annually.

Tyler Crumpler
VP of Marketing
Instruqt
(919) 417-2146
[email protected]


GlobeNewswire Distribution ID 1001185296