Category: GLOBE-NEWSWIRE

TAMPA, Fla., Feb. 03, 2025 (GLOBE NEWSWIRE) — AACSB International (AACSB) released a new report, GenAI Adoption in Business Schools: Deans and Faculty Respond, informed by survey input from business school deans and faculty. The report explores how these groups are navigating the opportunities and challenges of generative AI (GenAI), focusing on the practical use of GenAI in teaching, research, and governance. It offers valuable insights into the adoption trends and strategic priorities within business schools globally.

Key Survey Findings
Conducted separately among faculty and deans, the surveys reveal shared and diverse perspectives and priorities, highlighting the need for coordinated efforts to drive meaningful progress in GenAI adoption.

• Optimism vs. Skepticism: Deans express greater optimism about GenAI’s potential, while faculty are generally more cautious, citing concerns about ethical implications and readiness. Despite this disparity, both groups agree on the importance of integrating GenAI across teaching, research, and governance.
• Proficiency and Usage: Most survey respondents identify as novice or intermediate users of GenAI. Faculty primarily use GenAI for tasks like content creation and summarization in teaching, while they remain more hesitant about using the technology for research applications like data analysis, citing data integrity issues.
• Ethical Concerns and Governance: Issues such as plagiarism, data privacy, and academic integrity are highlighted as major barriers to more widespread adoption. Although nearly half of the deans report existing AI policies at their institutions, many schools lack actionable guidance, signaling a need for clearer governance.
• Educational Potential and Risks: Both faculty and deans recognize GenAI’s role in enhancing creativity and problem-solving while also posing risks to critical thinking. Striking a balance between AI integration and traditional pedagogy remains a key priority.
• Resource Allocation: Schools are focusing on integrating GenAI into curricula using existing resources, with limited efforts directed toward expanding or redesigning current infrastructure.
• Training Opportunities: A mix of self-directed learning and structured institutional support is preferred for skill development. However, low engagement with formal credentialing programs presents an opportunity for schools to expand training pathways.

AACSB’s findings emphasize the importance of promoting collaboration among educators, administrators, and institutional leaders to address challenges and responsibly leverage GenAI’s potential. The organization is committed to supporting business schools with actionable resources and insights to navigate the evolving AI landscape.

Support for this report is provided by the Kogod School of Business at American University. Learn how the Kogod School is preparing the business leaders of tomorrow at kogod.american.edu.

To read the full report, visit aacsb.edu/genai-adoption. For media inquiries or to arrange an interview with one of AACSB’s thought leaders about this report, please contact [email protected].

About AACSB International

Established in 1916, AACSB International (AACSB) is the world’s largest business education association, connecting educators, learners, and businesses to create the next generation of great leaders. With members in over 100 countries and territories, AACSB elevates the quality and impact of business schools globally. Learn how AACSB and business schools from around the world are leading boldly in business education at aacsb.edu.

GlobeNewswire Distribution ID 9351923

Transformative Initiative to Shape the Future of Business Education

TAMPA, Fla., Feb. 03, 2025 (GLOBE NEWSWIRE) — AACSB International (AACSB), the world’s leading accrediting body for business schools, has approved the AACSB Global Standard-Setting Framework. This framework formalizes the process for revising business education standards and establishes a structured five-year review cycle. This initiative reaffirms AACSB’s position as the global authority on business education quality and impact.

The AACSB Board of Directors has charged Chief Accreditation Officer Stephanie Bryant with implementing the new framework and initiating a review and revision of the current standards. A global task force comprising key stakeholders from across the business education ecosystem will oversee the revision process to ensure alignment with the evolving needs of business schools, industry, and society.

Anticipated to launch on July 1, 2026, the revised standards will be released as The Global Standards for Business Education. This initiative reinforces AACSB’s mission to advance the quality and impact of business education, providing more than 17,000 business schools worldwide with a structured framework for continuous improvement and global impact.

“For over a century, AACSB has been the de facto global standard-setting body for business education, guiding institutions toward quality, excellence, and impact,” said Lily Bi, President and CEO of AACSB. “As the business education landscape continues to evolve, AACSB is committed to ensuring that business schools remain agile, innovative, and aligned with industry and societal needs.”

The standards revision process will include an exposure draft and a public comment period, allowing for broad engagement from AACSB’s global community. The final version of The Global Standards for Business Education is expected to be voted on at the Annual Business Meeting in April 2026, with official implementation on July 1, 2026.

“The updated standards will provide all business schools with a clear, future-ready framework to drive excellence and innovation,” said Sherif Kamel, Chair of AACSB’s Board of Directors and Dean of Onsi Sawiris School of Business, The American University in Cairo.

About AACSB International

Established in 1916, AACSB International (AACSB) is the world’s largest business education association, representing 1,900 institutional members and 1,000 accredited schools, connecting business schools, businesses, and lifelong learners to create the next generation of great leaders. With members in over 100 countries and territories, AACSB elevates the quality and impact of business schools globally. Learn how AACSB and business schools from around the world are leading boldly in business education at aacsb.edu.

Media Contact:
Andrew Thriffiley
PR Manager, AACSB International
[email protected]
+1 813-769-6500

GlobeNewswire Distribution ID 9351956

SANTA MONICA, Calif., Feb. 03, 2025 (GLOBE NEWSWIRE) — Relo Metrics, the leading sports measurement platform, and Meltwater, a leading global provider of media, social, and consumer intelligence, today announced a new partnership that will transform how sports and entertainment customers measure and maximize sponsorship performance in the digital landscape. This collaboration will enable customers to unlock unparalleled insights with Relo’s AI-powered sponsorship analytics platform alongside Meltwater’s media intelligence solutions.

2024 has been the year of sports, and the overall live entertainment industry continues to have a renaissance worldwide. The need for all parties to ensure that their messages are breaking through, and that all the value is being properly measured has risen in strategic importance.

The vast digital media landscape, the thousands of websites that cover sports, entertainment, and news are the source of trillions of impressions worldwide. Previously all of that engagement and brand exposure in stories, photos, and videos was not being measured and valued in relation to a brand and a sports team, or a brand and an entertainment event. With this partnership, customers will now gain access to even more actionable insights on sponsorship performance including media values and impressions, alongside all the other channels of measurement in the Relo and Meltwater platforms.

The primary customer profiles benefiting from this partnership include:

• Rights Holders (Sports Properties, Teams, and Leagues): Closing the gap between marketing, social, PR/comms and partnership sales teams with insights that measure partner performance across the season, assisting with renewing partnerships and growing revenue potential.
• Brands: Within marketing there are planning and execution teams that cut across all marketing and communication channels uniting it with media strategy and experiential marketing.
• Agencies: This partnership will enable various agencies within PR, Media, and Sports to collaborate on data strategy and measurement.

“This partnership with Meltwater is a game-changer for the sports and entertainment industry. By providing even more insights into media and sponsorship measurement we are unlocking a massive, previously untapped source of brand value,” said Jay Prasad, CEO of Relo Metrics. “By adding additional media insights alongside broadcast and social exposure, we’re empowering rights holders, brands, and agencies to see the full picture of their sponsorship performance, and ultimately drive more strategic and data-backed decisions. This is a huge leap forward in delivering actionable insights that transform how sponsorships are valued.”

Meltwater’s suite of solutions unlocks the power of media, social, and consumer data, transforming them into actionable insights to give customers a competitive edge. With the most comprehensive dataset in the industry and more than 1 billion pieces of media and social content analyzed each day, Meltwater empowers companies with easy-to-action insights that drive data-backed decision-making. Its suite of solutions spans media intelligence, media relations, social listening, social media management, influencer marketing, consumer intelligence, and more.

For brands, agencies, rights holders, and media companies who seek to maximize the impact and ROI of their sports sponsorship investments, Relo Metrics provides unparalleled performance analytics that delivers granular insights and full-funnel measurement. Relo differentiates itself by offering deterministic conversion and attribution metrics, empowering stakeholders to understand the true value and outcomes of their sponsorships.

A key part of this strategy is Relo Metrics’ partner ecosystem by which is enabling Relo to go beyond valuation, named strategic partnerships with complementary technologies in the sports marketing space, giving clients a complete picture of their sponsorship performance.

“In today’s rapidly-evolving media landscape, it’s critical that brands have a comprehensive view of their performance and brand value across all channels. Meltwater is excited to partner with Relo Metrics to enable brands, agencies, rights holders, and media companies to gain a more holistic view of the impact of their sponsorships and optimize their strategies to reach even greater heights,” said Doug Balut, SVP of Global Alliances and Partnerships at Meltwater.

Relo Metrics
Relo Metrics is an AI-powered sponsorship analytics platform that enables brands to track and optimize their sponsorship investments and powers teams and leagues with the insights they need to retain and grow revenue. The company tracks sponsor exposure across live broadcasts, social media, and streaming platforms and delivers actionable insights via a fast, single-solution platform. For more information, visit www.relometrics.com

Meltwater
Meltwater empowers companies with a suite of solutions that spans media, social, consumer and sales intelligence. By analyzing ~1 billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge to drive results. With 27,000 global customers, 50 offices across six continents and 2,300 employees, Meltwater is the industry partner of choice for global brands making an impact. Learn more at meltwater.com.

Contacts:
Hannah Shain, VP Marketing, Relo Metrics, [email protected]
Jonalyn Morris (US) / Shawn Belluigi (EMEA), Bubble Agency, [email protected]

GlobeNewswire Distribution ID 9351610

SAN FRANCISCO, Feb. 03, 2025 (GLOBE NEWSWIRE) — Meltwater, a global leader in media, social and consumer intelligence, today announces a new integration with Snap Inc., becoming the first social listening platform to provide Snapchat-specific insights for brands and agencies to inform their advertising and content strategies on the platform.

As brands increasingly recognize the importance of Snapchat, which is home to a community of 443 million daily active users¹, in their marketing efforts, the new partnership allows Meltwater to provide customers with tools to optimize their presence on the platform.

Through the integration, Meltwater customers can surface and analyze content coming from public Snapchat profiles, including Stories, saved Stories, and Spotlight videos, via Snapchat’s Public Profile API. Meltwater users can view post and profile-level Snapchat metrics like views and engagement, and gain insights on topics, sentiment and more.

Meltwater’s listening analytics are geared towards marketing teams who want to boost their Snapchat presence and drive better campaign results. By analyzing trends and best-performing stories, brands and agencies can gain deeper audience insights and improve content performance on Snapchat.

Key benefits of the new integration include:

• Comprehensive campaign analysis: Measure and analyze the resulting engagement, reach, and sentiment of branded content and campaigns on Snapchat, and easily report on the impact of campaigns.
• Image recognition: Measure brand exposure and ROI of sponsorship activities with AI generated tags on video and image content that can highlight brand names, logos and more.
• Optimized content strategy & performance: Analyze the types of public Snapchat content that perform best and incorporate insights and learnings to boost performance.
• Deeper audience insights: Analyze and learn audiences’ attitudes, interests, and preferences and craft more engaging content aligned to audiences’ wants, needs, and interests.
• Trendspotting: Detect emerging themes and trends across public Snapchat profiles.
• Competitive benchmarking: Benchmark and analyze competitors’ content performance on Snapchat and identify opportunities to outperform competitors.

“Meltwater’s integration with Snapchat represents a new milestone in social listening, enabling brands to gather meaningful public insights from Snapchat’s platform to help them stay informed, competitive, and engaged with their audiences,” said Ali Rana, Global Head of Revenue Partnerships, Snap Inc. “We are pleased to welcome Meltwater as an official API partner and look forward to seeing how this integration helps brands and agencies achieve impactful campaign results across the board.”

“We’re excited to partner with Snapchat and become an official Snapchat partner,” said Chris Hackney, Chief Product Officer at Meltwater. “With the increased importance of video content across social media, our customers are eager for greater insights into how they can craft standout campaigns and build stronger, more meaningful connections with their audiences. It’s fantastic to see Snapchat leaning into the power of social listening, and enabling brands to better understand how they are performing on this important platform.”

With this integration, Meltwater is well-positioned to support brands in navigating the competitive landscape of social media marketing and ensure they have the insights needed to reach audiences on Snapchat for years to come.

For more information please contact:
Kelly Costello
[email protected]

About Meltwater
Meltwater empowers companies with solutions that span media, social and consumer intelligence. By analyzing ~1 billion pieces of content daily and transforming them into vital insights, Meltwater unlocks the competitive edge to drive results. With 27,000 global customers, 50 offices across six continents, and 2,300 employees, Meltwater is the industry partner for global brands making an impact. Learn more at meltwater.com.

About Snapchat
Snap Inc. is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles. For more information, visit snap.com.

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¹ Snap Inc. internal data Q3 2024 vs. Q3 2023

GlobeNewswire Distribution ID 9351644

Bitget Wallet introduces the PayFi Flywheel, integrating earning, sending, and spending into an onchain ecosystem that keeps every dollar productive

VICTORIA, Seychelles, Feb. 03, 2025 (GLOBE NEWSWIRE) — Bitget Wallet, a leading Web3 non-custodial wallet, has unveiled its 2025 strategy with PayFi being a key focus. With over 60 million users, Bitget Wallet is bringing PayFi to the forefront of personal finance, transforming crypto from a passive asset into a powerful financial tool for everyday use. By combining the efficiency of crypto payments and the ability to earn through decentralized finance (DeFi), PayFi integrates earning, sending, and spending into an ecosystem that maximizes the utility of every dollar, ensuring that every transaction contributes to financial growth. Bitget Wallet is positioning itself as a financial superapp, bridging blockchain innovation and real-world usability to revolutionize how individuals manage their money.

Bitget Wallet Unveils PayFi Vision

Bitget Wallet Unveils PayFi Vision: Bridging Real-World Payments and Onchain Finance

Bitget Wallet’s PayFi Flywheel transforms crypto wallets from passive storage tools into engines of financial empowerment. With its earning, sending, and spending ecosystem, users can deposit crypto assets, such as stablecoins, into savings accounts offering flexible, real-time yields. These yields aren’t locked away but directly fuel daily expenditures, from shopping to subscriptions, supporting the “Buy Now, Pay Never” concept, where DeFi yields cover part of the expenses. By converging earning, sending, and spending, powered by blockchain’s efficiency, PayFi creates an interconnected ecosystem that keeps money productive and empowers users to grow their assets seamlessly.

Bitget Wallet introduces the PayFi Flywheel

Bitget Wallet introduces the PayFi Flywheel, integrating earning, sending, and spending into an onchain ecosystem that keeps every dollar productive

“PayFi is not just a product; it’s a movement to make crypto a viable financial tool for billions globally,” said Alvin Kan, COO of Bitget Wallet. “By leveraging the PayFi Flywheel, we’re redefining personal finance, integrating blockchain-powered systems into everyday life. This marks a paradigm shift in how people manage money — empowering individuals with tools to maximize productivity and financial freedom while making crypto more practical and impactful worldwide.”

A cornerstone of Bitget Wallet’s PayFi initiative is the upcoming Bitget Wallet Card, a crypto card supported by Mastercard and linked to a crypto-friendly, multi-currency international bank account. The card will enable seamless global spending, offering competitive exchange rates. In addition to the card, Bitget Wallet is building an in-app shopping experience through partnerships with companies such as Triple A, Bitrefill, IvendPay, PundiX, and Coinpal. These partnerships enable users to spend crypto on everyday services, from purchasing gift cards for top brands like Amazon and Apple to topping up mobile credits and making in-store payments via QR codes or blockchain-powered POS systems. This interconnected ecosystem broadens crypto’s real-world application, ensuring that earning, sending, and spending reinforce one another in a cycle of value creation.

Bitget Wallet also plans to introduce enhanced earning features, offering flexible yield options ranging from low-risk returns to higher-yield opportunities. Users can keep their funds productive even while using them for daily spending, ensuring money generates yield while remaining accessible. Peer-to-peer transfers will be streamlined, allowing faster, cheaper, and more accessible crypto transactions for daily use and remittances. “We’ve seen exceptional growth in some regions driven by high inflation and limited banking access,” said Alvin Kan, COO of Bitget Wallet. “In Africa alone, user numbers grew over 1000% last year, with similar trends in the Middle East and Latin America. These figures underscore the rising demand for decentralized solutions, and with PayFi, we aim to empower underserved regions with accessible financial tools.”

For further details, visit the Bitget Wallet blog.

About Bitget Wallet
Bitget Wallet is the home of Web3, uniting endless possibilities in one non-custodial wallet. With over 60 million users, it offers comprehensive onchain services, including asset management, instant swaps, rewards, staking, trading tools, live market data, a DApp browser, an NFT marketplace and crypto payment. Supporting over 100 blockchains, 20,000+ DApps, and 500,000+ tokens, Bitget Wallet enables seamless multi-chain trading across hundreds of DEXs and cross-chain bridges, along with a $300 million protection fund to ensure safety of users’ assets. Experience Bitget Wallet Lite to start a Web3 journey.
For more information, visit: X | Telegram | Instagram | YouTube | LinkedIn | TikTok | Discord
For media inquiries, please contact [email protected]

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GlobeNewswire Distribution ID 1001046243