Category: MENA

ReSound Vivia

• Built on decades of shared AI research and development across the GN Group, GN has pioneered a unique approach to AI that mimics the brain’s natural sound processing via a new Intelligent Focus feature to create a superior hearing experience in noise.
• This breakthrough technology is packed in the world’s smallest rechargeable Receiver-in-Ear hearing aid, (microRIE), ReSound Vivia offering all-day battery power and comfort without compromise.

• ReSound Vivia is powered by a dedicated Deep Neural Network (DNN) chip trained on 13.5 million spoken sentences that spotlights speech and eliminates distracting noise, offering the best solution for hearing in noise without cutting people off from the world around them.

• To enable even more people to experience their best-in-class technologies, GN is bringing some of its most advanced features, including Bluetooth^® Low Energy (LE) Audio and Auracast broadcast audio, to a new essentials range with the launch of ReSound Savi.

BALLERUP, Denmark, Feb. 04, 2025 (GLOBE NEWSWIRE) — GN, the global leader in hearing aid innovation, today announces the launch of ReSound Vivia, the world’s smallest AI powered hearing aid, and ReSound Savi, an essentials range featuring Bluetooth LE Audio and Auracast broadcast audio.

The new ReSound Vivia hearing aids deliver unparalleled sound quality in noisy environments and all-day comfort without compromising size or battery life. Central to this innovation is GN’s unique human approach to AI, which models the brain’s natural sound processing capability to create voice clarity in complex listening environments. GN’s Intelligent Focus feature is distinctive in its ability to respond to the direction a person is looking, ensuring the AI enhances sounds based on the user’s natural response to their environment. GN’s proprietary technology provides a more natural and effortless listening experience, even in challenging situations like noisy restaurants or crowded venues.

A new, dedicated Deep Neural Network (DNN) chip enables the superior listening experience. This DNN-powered solution is up to 17 times more efficient than other leading hearing solutions with directionality and DNN noise reduction, resulting in a significant improvement to speech understanding.¹ Trained on 13.5 million spoken sentences in various languages and with varied vocal effort, across 3.9 million tuned sound parameters, the DNN can perform 4.9 trillion operations per day to spotlight speech and reduce background noise.

Studies show ReSound Vivia offers the world’s best hearing in noise experience, with 64% of users experiencing improved hearing in noisy environments compared to other AI hearing solutions, so they can enjoy conversations with greater ease and understanding.¹

All of this advanced technology is packed into the world’s smallest AI hearing aid, the ReSound Vivia microRIE. The microRIE style offers 30 hours wear on one battery charge and 20 hours of use for a typical day using a combination of Intelligent Focus and streaming.² This all-day power ensures users can enjoy uninterrupted hearing and seamless connectivity without compromise.

Brian Dam Pedersen, Chief Technology Officer, Head of Research and Technology at GN, explains: “With ReSound Vivia, we’ve fundamentally reimagined how AI can enhance the hearing experience. Our unique Intelligent Focus feature mimics natural human behavior, allowing the AI to prioritize sounds based on where the user is looking, not just how loud they are. This creates a far more intuitive and natural listening experience, seamlessly integrating with the user’s own perception of their environment. It’s not just about amplifying sound; it’s about intelligently enhancing the sounds that matter most. And we are not stopping here – all the knowledge, capabilities, and research we have acquired will be applied across other GN products and projects, furthering innovation across the Group.”

Recognizing the importance of accessibility, GN is launching ReSound Savi to ensure that even more people with hearing loss can experience the latest in connectivity innovation. Both ReSound Vivia and ReSound Savi support Bluetooth LE Audio, including Auracast broadcast audio, the state-of-the-art low-energy connectivity feature. Building on a legacy of seamless connectivity, more people than ever will enjoy new streaming and communication opportunities in public places such as theaters, airports, restaurants, and arenas.

As part of these launches, GN also introduces the world’s first app which integrates an Auracast Assistant for hearing aids. Connecting to Auracast is now as simple as a single tap in the ReSound Smart 3D app. This streamlined process simplifies selecting Auracast streams, even with smartphones and devices that don’t yet have an Auracast assistant built in.

Scott Davis, Hearing division President at GN, describes: “ReSound Vivia and ReSound Savi represent a significant leap forward. Now you can have it all with ReSound Vivia, which combines world leading sound quality, all-day battery life, and the smallest size on the market for discretion and comfort, so users can hear their best without compromise. With ReSound Savi, we’re making our cutting-edge connectivity, including Bluetooth LE Audio and Auracast, accessible to a wider audience. These two product lines demonstrate GN’s unwavering commitment to delivering innovation that brings people closer to each other and the things they love to do.”

GN understands the challenges and specific needs of hearing care professionals. This is why, alongside the launch of ReSound Vivia and ReSound Savi, GN is introducing improvements to fitting software, alignment of domes and receivers for optimal comfort and acoustic performance across the portfolio, and exchangeable mic filters for easy care that improves hygiene and device longevity. These enhancements are designed to streamline clinic workflow, improve fitting accuracy, and ultimately enhance the user experience.

The new ReSound Vivia hearing aids are available in a microRIE rechargeable and two non-rechargeable RIE models, including a CROS model in the microRIE style – all in a wide variety of colors – including the new and elegant Navy Blue and Red. ReSound Savi is available in a new miniRIE rechargeable and two non-rechargeable RIE models in five modern colors. ReSound Vivia and ReSound Savi hearing aids will be rolled out in the US and Germany on 20^th February with more markets following, along with the equivalent Beltone Envision and Beltone Commence line-ups.

For more information, visit the ReSound and Beltone websites.

© 2025 GN Hearing A/S. All rights reserved. ReSound and Beltone are trademarks of GN Hearing A/S. The Bluetooth word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. The Auracast word mark and logos are trademarks owned by Bluetooth SIG, Inc.

For further information, please contact:

Press and the media

Marie Schleimann Nordlund Director of Communication & Community Tel: +45 3126 3734

Steen Frentz Laursen Vice President, Group Communication Tel: +45 45 75 07 21

Investors and analysts

Rune Sandager Head of Investor Relations Tel: +45 45 75 92 57

NOTES TO EDITORS

About GN

GN brings people closer through our leading intelligent hearing, audio, video, and gaming solutions. Inspired by people and driven by innovation, we deliver technologies that enhance the senses of hearing and sight. We help people with hearing loss overcome real-life challenges, improve communication and collaboration for businesses, and provide great experiences for audio and gaming enthusiasts.

GN was founded more than 150 years ago with a vision to connect the world. Today, inspired by our strong heritage, GN touches more lives than ever with our unique expertise and the broadest portfolio of products and services in our history – bringing people closer to what is important to them.

We market our solutions with the brands Jabra, ReSound, SteelSeries, Beltone, Interton, BlueParrott, Danavox, and FalCom in 100 countries. Founded in 1869, GN Group employs more than 7,000 people and is listed on Nasdaq Copenhagen (GN.CO).
Visit our homepage GN.com and connect with us on LinkedIn, Facebook and  X.

References

¹ Jespersen, Dieu & Rubachandran (2024)
² GN Proprietary data on file

Photos accompanying this announcement are available at:

https://www.globenewswire.com/NewsRoom/AttachmentNg/64e0e772-cf35-49ef-8198-92f1e3783997

https://www.globenewswire.com/NewsRoom/AttachmentNg/30548b59-a0c3-488c-844c-7559280496bf

A video accompanying this announcement is available at:

https://www.globenewswire.com/NewsRoom/AttachmentNg/170d36a8-d637-48a1-8aa6-ef0e0fd54548

GlobeNewswire Distribution ID 1001046467

ReSound Vivia

• Built on decades of shared AI research and development across the GN Group, GN has pioneered a unique approach to AI that mimics the brain’s natural sound processing via a new Intelligent Focus feature to create a superior hearing experience in noise.
• This breakthrough technology is packed in the world’s smallest rechargeable Receiver-in-Ear hearing aid, (microRIE), ReSound Vivia offering all-day battery power and comfort without compromise.

• ReSound Vivia is powered by a dedicated Deep Neural Network (DNN) chip trained on 13.5 million spoken sentences that spotlights speech and eliminates distracting noise, offering the best solution for hearing in noise without cutting people off from the world around them.

• To enable even more people to experience their best-in-class technologies, GN is bringing some of its most advanced features, including Bluetooth^® Low Energy (LE) Audio and Auracast broadcast audio, to a new essentials range with the launch of ReSound Savi.

BALLERUP, Denmark, Feb. 04, 2025 (GLOBE NEWSWIRE) — GN, the global leader in hearing aid innovation, today announces the launch of ReSound Vivia, the world’s smallest AI powered hearing aid, and ReSound Savi, an essentials range featuring Bluetooth LE Audio and Auracast broadcast audio.

The new ReSound Vivia hearing aids deliver unparalleled sound quality in noisy environments and all-day comfort without compromising size or battery life. Central to this innovation is GN’s unique human approach to AI, which models the brain’s natural sound processing capability to create voice clarity in complex listening environments. GN’s Intelligent Focus feature is distinctive in its ability to respond to the direction a person is looking, ensuring the AI enhances sounds based on the user’s natural response to their environment. GN’s proprietary technology provides a more natural and effortless listening experience, even in challenging situations like noisy restaurants or crowded venues.

A new, dedicated Deep Neural Network (DNN) chip enables the superior listening experience. This DNN-powered solution is up to 17 times more efficient than other leading hearing solutions with directionality and DNN noise reduction, resulting in a significant improvement to speech understanding.¹ Trained on 13.5 million spoken sentences in various languages and with varied vocal effort, across 3.9 million tuned sound parameters, the DNN can perform 4.9 trillion operations per day to spotlight speech and reduce background noise.

Studies show ReSound Vivia offers the world’s best hearing in noise experience, with 64% of users experiencing improved hearing in noisy environments compared to other AI hearing solutions, so they can enjoy conversations with greater ease and understanding.¹

All of this advanced technology is packed into the world’s smallest AI hearing aid, the ReSound Vivia microRIE. The microRIE style offers 30 hours wear on one battery charge and 20 hours of use for a typical day using a combination of Intelligent Focus and streaming.² This all-day power ensures users can enjoy uninterrupted hearing and seamless connectivity without compromise.

Brian Dam Pedersen, Chief Technology Officer, Head of Research and Technology at GN, explains: “With ReSound Vivia, we’ve fundamentally reimagined how AI can enhance the hearing experience. Our unique Intelligent Focus feature mimics natural human behavior, allowing the AI to prioritize sounds based on where the user is looking, not just how loud they are. This creates a far more intuitive and natural listening experience, seamlessly integrating with the user’s own perception of their environment. It’s not just about amplifying sound; it’s about intelligently enhancing the sounds that matter most. And we are not stopping here – all the knowledge, capabilities, and research we have acquired will be applied across other GN products and projects, furthering innovation across the Group.”

Recognizing the importance of accessibility, GN is launching ReSound Savi to ensure that even more people with hearing loss can experience the latest in connectivity innovation. Both ReSound Vivia and ReSound Savi support Bluetooth LE Audio, including Auracast broadcast audio, the state-of-the-art low-energy connectivity feature. Building on a legacy of seamless connectivity, more people than ever will enjoy new streaming and communication opportunities in public places such as theaters, airports, restaurants, and arenas.

As part of these launches, GN also introduces the world’s first app which integrates an Auracast Assistant for hearing aids. Connecting to Auracast is now as simple as a single tap in the ReSound Smart 3D app. This streamlined process simplifies selecting Auracast streams, even with smartphones and devices that don’t yet have an Auracast assistant built in.

Scott Davis, Hearing division President at GN, describes: “ReSound Vivia and ReSound Savi represent a significant leap forward. Now you can have it all with ReSound Vivia, which combines world leading sound quality, all-day battery life, and the smallest size on the market for discretion and comfort, so users can hear their best without compromise. With ReSound Savi, we’re making our cutting-edge connectivity, including Bluetooth LE Audio and Auracast, accessible to a wider audience. These two product lines demonstrate GN’s unwavering commitment to delivering innovation that brings people closer to each other and the things they love to do.”

GN understands the challenges and specific needs of hearing care professionals. This is why, alongside the launch of ReSound Vivia and ReSound Savi, GN is introducing improvements to fitting software, alignment of domes and receivers for optimal comfort and acoustic performance across the portfolio, and exchangeable mic filters for easy care that improves hygiene and device longevity. These enhancements are designed to streamline clinic workflow, improve fitting accuracy, and ultimately enhance the user experience.

The new ReSound Vivia hearing aids are available in a microRIE rechargeable and two non-rechargeable RIE models, including a CROS model in the microRIE style – all in a wide variety of colors – including the new and elegant Navy Blue and Red. ReSound Savi is available in a new miniRIE rechargeable and two non-rechargeable RIE models in five modern colors. ReSound Vivia and ReSound Savi hearing aids will be rolled out in the US and Germany on 20^th February with more markets following, along with the equivalent Beltone Envision and Beltone Commence line-ups.

For more information, visit the ReSound and Beltone websites.

© 2025 GN Hearing A/S. All rights reserved. ReSound and Beltone are trademarks of GN Hearing A/S. The Bluetooth word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. The Auracast word mark and logos are trademarks owned by Bluetooth SIG, Inc.

For further information, please contact:

Press and the media

Marie Schleimann Nordlund Director of Communication & Community Tel: +45 3126 3734

Steen Frentz Laursen Vice President, Group Communication Tel: +45 45 75 07 21

Investors and analysts

Rune Sandager Head of Investor Relations Tel: +45 45 75 92 57

NOTES TO EDITORS

About GN

GN brings people closer through our leading intelligent hearing, audio, video, and gaming solutions. Inspired by people and driven by innovation, we deliver technologies that enhance the senses of hearing and sight. We help people with hearing loss overcome real-life challenges, improve communication and collaboration for businesses, and provide great experiences for audio and gaming enthusiasts.

GN was founded more than 150 years ago with a vision to connect the world. Today, inspired by our strong heritage, GN touches more lives than ever with our unique expertise and the broadest portfolio of products and services in our history – bringing people closer to what is important to them.

We market our solutions with the brands Jabra, ReSound, SteelSeries, Beltone, Interton, BlueParrott, Danavox, and FalCom in 100 countries. Founded in 1869, GN Group employs more than 7,000 people and is listed on Nasdaq Copenhagen (GN.CO).
Visit our homepage GN.com and connect with us on LinkedIn, Facebook and  X.

References

¹ Jespersen, Dieu & Rubachandran (2024)
² GN Proprietary data on file

Photos accompanying this announcement are available at:

https://www.globenewswire.com/NewsRoom/AttachmentNg/64e0e772-cf35-49ef-8198-92f1e3783997

https://www.globenewswire.com/NewsRoom/AttachmentNg/30548b59-a0c3-488c-844c-7559280496bf

A video accompanying this announcement is available at:

https://www.globenewswire.com/NewsRoom/AttachmentNg/170d36a8-d637-48a1-8aa6-ef0e0fd54548

GlobeNewswire Distribution ID 1001046467

ReSound Vivia

• Built on decades of shared AI research and development across the GN Group, GN has pioneered a unique approach to AI that mimics the brain’s natural sound processing via a new Intelligent Focus feature to create a superior hearing experience in noise.
• This breakthrough technology is packed in the world’s smallest rechargeable Receiver-in-Ear hearing aid, (microRIE), ReSound Vivia offering all-day battery power and comfort without compromise.

• ReSound Vivia is powered by a dedicated Deep Neural Network (DNN) chip trained on 13.5 million spoken sentences that spotlights speech and eliminates distracting noise, offering the best solution for hearing in noise without cutting people off from the world around them.

• To enable even more people to experience their best-in-class technologies, GN is bringing some of its most advanced features, including Bluetooth^® Low Energy (LE) Audio and Auracast broadcast audio, to a new essentials range with the launch of ReSound Savi.

BALLERUP, Denmark, Feb. 04, 2025 (GLOBE NEWSWIRE) — GN, the global leader in hearing aid innovation, today announces the launch of ReSound Vivia, the world’s smallest AI powered hearing aid, and ReSound Savi, an essentials range featuring Bluetooth LE Audio and Auracast broadcast audio.

The new ReSound Vivia hearing aids deliver unparalleled sound quality in noisy environments and all-day comfort without compromising size or battery life. Central to this innovation is GN’s unique human approach to AI, which models the brain’s natural sound processing capability to create voice clarity in complex listening environments. GN’s Intelligent Focus feature is distinctive in its ability to respond to the direction a person is looking, ensuring the AI enhances sounds based on the user’s natural response to their environment. GN’s proprietary technology provides a more natural and effortless listening experience, even in challenging situations like noisy restaurants or crowded venues.

A new, dedicated Deep Neural Network (DNN) chip enables the superior listening experience. This DNN-powered solution is up to 17 times more efficient than other leading hearing solutions with directionality and DNN noise reduction, resulting in a significant improvement to speech understanding.¹ Trained on 13.5 million spoken sentences in various languages and with varied vocal effort, across 3.9 million tuned sound parameters, the DNN can perform 4.9 trillion operations per day to spotlight speech and reduce background noise.

Studies show ReSound Vivia offers the world’s best hearing in noise experience, with 64% of users experiencing improved hearing in noisy environments compared to other AI hearing solutions, so they can enjoy conversations with greater ease and understanding.¹

All of this advanced technology is packed into the world’s smallest AI hearing aid, the ReSound Vivia microRIE. The microRIE style offers 30 hours wear on one battery charge and 20 hours of use for a typical day using a combination of Intelligent Focus and streaming.² This all-day power ensures users can enjoy uninterrupted hearing and seamless connectivity without compromise.

Brian Dam Pedersen, Chief Technology Officer, Head of Research and Technology at GN, explains: “With ReSound Vivia, we’ve fundamentally reimagined how AI can enhance the hearing experience. Our unique Intelligent Focus feature mimics natural human behavior, allowing the AI to prioritize sounds based on where the user is looking, not just how loud they are. This creates a far more intuitive and natural listening experience, seamlessly integrating with the user’s own perception of their environment. It’s not just about amplifying sound; it’s about intelligently enhancing the sounds that matter most. And we are not stopping here – all the knowledge, capabilities, and research we have acquired will be applied across other GN products and projects, furthering innovation across the Group.”

Recognizing the importance of accessibility, GN is launching ReSound Savi to ensure that even more people with hearing loss can experience the latest in connectivity innovation. Both ReSound Vivia and ReSound Savi support Bluetooth LE Audio, including Auracast broadcast audio, the state-of-the-art low-energy connectivity feature. Building on a legacy of seamless connectivity, more people than ever will enjoy new streaming and communication opportunities in public places such as theaters, airports, restaurants, and arenas.

As part of these launches, GN also introduces the world’s first app which integrates an Auracast Assistant for hearing aids. Connecting to Auracast is now as simple as a single tap in the ReSound Smart 3D app. This streamlined process simplifies selecting Auracast streams, even with smartphones and devices that don’t yet have an Auracast assistant built in.

Scott Davis, Hearing division President at GN, describes: “ReSound Vivia and ReSound Savi represent a significant leap forward. Now you can have it all with ReSound Vivia, which combines world leading sound quality, all-day battery life, and the smallest size on the market for discretion and comfort, so users can hear their best without compromise. With ReSound Savi, we’re making our cutting-edge connectivity, including Bluetooth LE Audio and Auracast, accessible to a wider audience. These two product lines demonstrate GN’s unwavering commitment to delivering innovation that brings people closer to each other and the things they love to do.”

GN understands the challenges and specific needs of hearing care professionals. This is why, alongside the launch of ReSound Vivia and ReSound Savi, GN is introducing improvements to fitting software, alignment of domes and receivers for optimal comfort and acoustic performance across the portfolio, and exchangeable mic filters for easy care that improves hygiene and device longevity. These enhancements are designed to streamline clinic workflow, improve fitting accuracy, and ultimately enhance the user experience.

The new ReSound Vivia hearing aids are available in a microRIE rechargeable and two non-rechargeable RIE models, including a CROS model in the microRIE style – all in a wide variety of colors – including the new and elegant Navy Blue and Red. ReSound Savi is available in a new miniRIE rechargeable and two non-rechargeable RIE models in five modern colors. ReSound Vivia and ReSound Savi hearing aids will be rolled out in the US and Germany on 20^th February with more markets following, along with the equivalent Beltone Envision and Beltone Commence line-ups.

For more information, visit the ReSound and Beltone websites.

© 2025 GN Hearing A/S. All rights reserved. ReSound and Beltone are trademarks of GN Hearing A/S. The Bluetooth word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. The Auracast word mark and logos are trademarks owned by Bluetooth SIG, Inc.

For further information, please contact:

Press and the media

Marie Schleimann Nordlund Director of Communication & Community Tel: +45 3126 3734

Steen Frentz Laursen Vice President, Group Communication Tel: +45 45 75 07 21

Investors and analysts

Rune Sandager Head of Investor Relations Tel: +45 45 75 92 57

NOTES TO EDITORS

About GN

GN brings people closer through our leading intelligent hearing, audio, video, and gaming solutions. Inspired by people and driven by innovation, we deliver technologies that enhance the senses of hearing and sight. We help people with hearing loss overcome real-life challenges, improve communication and collaboration for businesses, and provide great experiences for audio and gaming enthusiasts.

GN was founded more than 150 years ago with a vision to connect the world. Today, inspired by our strong heritage, GN touches more lives than ever with our unique expertise and the broadest portfolio of products and services in our history – bringing people closer to what is important to them.

We market our solutions with the brands Jabra, ReSound, SteelSeries, Beltone, Interton, BlueParrott, Danavox, and FalCom in 100 countries. Founded in 1869, GN Group employs more than 7,000 people and is listed on Nasdaq Copenhagen (GN.CO).
Visit our homepage GN.com and connect with us on LinkedIn, Facebook and  X.

References

¹ Jespersen, Dieu & Rubachandran (2024)
² GN Proprietary data on file

Photos accompanying this announcement are available at:

https://www.globenewswire.com/NewsRoom/AttachmentNg/64e0e772-cf35-49ef-8198-92f1e3783997

https://www.globenewswire.com/NewsRoom/AttachmentNg/30548b59-a0c3-488c-844c-7559280496bf

A video accompanying this announcement is available at:

https://www.globenewswire.com/NewsRoom/AttachmentNg/170d36a8-d637-48a1-8aa6-ef0e0fd54548

GlobeNewswire Distribution ID 1001046467

ReSound Vivia

• Built on decades of shared AI research and development across the GN Group, GN has pioneered a unique approach to AI that mimics the brain’s natural sound processing via a new Intelligent Focus feature to create a superior hearing experience in noise.
• This breakthrough technology is packed in the world’s smallest rechargeable Receiver-in-Ear hearing aid, (microRIE), ReSound Vivia offering all-day battery power and comfort without compromise.

• ReSound Vivia is powered by a dedicated Deep Neural Network (DNN) chip trained on 13.5 million spoken sentences that spotlights speech and eliminates distracting noise, offering the best solution for hearing in noise without cutting people off from the world around them.

• To enable even more people to experience their best-in-class technologies, GN is bringing some of its most advanced features, including Bluetooth^® Low Energy (LE) Audio and Auracast broadcast audio, to a new essentials range with the launch of ReSound Savi.

BALLERUP, Denmark, Feb. 04, 2025 (GLOBE NEWSWIRE) — GN, the global leader in hearing aid innovation, today announces the launch of ReSound Vivia, the world’s smallest AI powered hearing aid, and ReSound Savi, an essentials range featuring Bluetooth LE Audio and Auracast broadcast audio.

The new ReSound Vivia hearing aids deliver unparalleled sound quality in noisy environments and all-day comfort without compromising size or battery life. Central to this innovation is GN’s unique human approach to AI, which models the brain’s natural sound processing capability to create voice clarity in complex listening environments. GN’s Intelligent Focus feature is distinctive in its ability to respond to the direction a person is looking, ensuring the AI enhances sounds based on the user’s natural response to their environment. GN’s proprietary technology provides a more natural and effortless listening experience, even in challenging situations like noisy restaurants or crowded venues.

A new, dedicated Deep Neural Network (DNN) chip enables the superior listening experience. This DNN-powered solution is up to 17 times more efficient than other leading hearing solutions with directionality and DNN noise reduction, resulting in a significant improvement to speech understanding.¹ Trained on 13.5 million spoken sentences in various languages and with varied vocal effort, across 3.9 million tuned sound parameters, the DNN can perform 4.9 trillion operations per day to spotlight speech and reduce background noise.

Studies show ReSound Vivia offers the world’s best hearing in noise experience, with 64% of users experiencing improved hearing in noisy environments compared to other AI hearing solutions, so they can enjoy conversations with greater ease and understanding.¹

All of this advanced technology is packed into the world’s smallest AI hearing aid, the ReSound Vivia microRIE. The microRIE style offers 30 hours wear on one battery charge and 20 hours of use for a typical day using a combination of Intelligent Focus and streaming.² This all-day power ensures users can enjoy uninterrupted hearing and seamless connectivity without compromise.

Brian Dam Pedersen, Chief Technology Officer, Head of Research and Technology at GN, explains: “With ReSound Vivia, we’ve fundamentally reimagined how AI can enhance the hearing experience. Our unique Intelligent Focus feature mimics natural human behavior, allowing the AI to prioritize sounds based on where the user is looking, not just how loud they are. This creates a far more intuitive and natural listening experience, seamlessly integrating with the user’s own perception of their environment. It’s not just about amplifying sound; it’s about intelligently enhancing the sounds that matter most. And we are not stopping here – all the knowledge, capabilities, and research we have acquired will be applied across other GN products and projects, furthering innovation across the Group.”

Recognizing the importance of accessibility, GN is launching ReSound Savi to ensure that even more people with hearing loss can experience the latest in connectivity innovation. Both ReSound Vivia and ReSound Savi support Bluetooth LE Audio, including Auracast broadcast audio, the state-of-the-art low-energy connectivity feature. Building on a legacy of seamless connectivity, more people than ever will enjoy new streaming and communication opportunities in public places such as theaters, airports, restaurants, and arenas.

As part of these launches, GN also introduces the world’s first app which integrates an Auracast Assistant for hearing aids. Connecting to Auracast is now as simple as a single tap in the ReSound Smart 3D app. This streamlined process simplifies selecting Auracast streams, even with smartphones and devices that don’t yet have an Auracast assistant built in.

Scott Davis, Hearing division President at GN, describes: “ReSound Vivia and ReSound Savi represent a significant leap forward. Now you can have it all with ReSound Vivia, which combines world leading sound quality, all-day battery life, and the smallest size on the market for discretion and comfort, so users can hear their best without compromise. With ReSound Savi, we’re making our cutting-edge connectivity, including Bluetooth LE Audio and Auracast, accessible to a wider audience. These two product lines demonstrate GN’s unwavering commitment to delivering innovation that brings people closer to each other and the things they love to do.”

GN understands the challenges and specific needs of hearing care professionals. This is why, alongside the launch of ReSound Vivia and ReSound Savi, GN is introducing improvements to fitting software, alignment of domes and receivers for optimal comfort and acoustic performance across the portfolio, and exchangeable mic filters for easy care that improves hygiene and device longevity. These enhancements are designed to streamline clinic workflow, improve fitting accuracy, and ultimately enhance the user experience.

The new ReSound Vivia hearing aids are available in a microRIE rechargeable and two non-rechargeable RIE models, including a CROS model in the microRIE style – all in a wide variety of colors – including the new and elegant Navy Blue and Red. ReSound Savi is available in a new miniRIE rechargeable and two non-rechargeable RIE models in five modern colors. ReSound Vivia and ReSound Savi hearing aids will be rolled out in the US and Germany on 20^th February with more markets following, along with the equivalent Beltone Envision and Beltone Commence line-ups.

For more information, visit the ReSound and Beltone websites.

© 2025 GN Hearing A/S. All rights reserved. ReSound and Beltone are trademarks of GN Hearing A/S. The Bluetooth word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. The Auracast word mark and logos are trademarks owned by Bluetooth SIG, Inc.

For further information, please contact:

Press and the media

Marie Schleimann Nordlund Director of Communication & Community Tel: +45 3126 3734

Steen Frentz Laursen Vice President, Group Communication Tel: +45 45 75 07 21

Investors and analysts

Rune Sandager Head of Investor Relations Tel: +45 45 75 92 57

NOTES TO EDITORS

About GN

GN brings people closer through our leading intelligent hearing, audio, video, and gaming solutions. Inspired by people and driven by innovation, we deliver technologies that enhance the senses of hearing and sight. We help people with hearing loss overcome real-life challenges, improve communication and collaboration for businesses, and provide great experiences for audio and gaming enthusiasts.

GN was founded more than 150 years ago with a vision to connect the world. Today, inspired by our strong heritage, GN touches more lives than ever with our unique expertise and the broadest portfolio of products and services in our history – bringing people closer to what is important to them.

We market our solutions with the brands Jabra, ReSound, SteelSeries, Beltone, Interton, BlueParrott, Danavox, and FalCom in 100 countries. Founded in 1869, GN Group employs more than 7,000 people and is listed on Nasdaq Copenhagen (GN.CO).
Visit our homepage GN.com and connect with us on LinkedIn, Facebook and  X.

References

¹ Jespersen, Dieu & Rubachandran (2024)
² GN Proprietary data on file

Photos accompanying this announcement are available at:

https://www.globenewswire.com/NewsRoom/AttachmentNg/64e0e772-cf35-49ef-8198-92f1e3783997

https://www.globenewswire.com/NewsRoom/AttachmentNg/30548b59-a0c3-488c-844c-7559280496bf

A video accompanying this announcement is available at:

https://www.globenewswire.com/NewsRoom/AttachmentNg/170d36a8-d637-48a1-8aa6-ef0e0fd54548

GlobeNewswire Distribution ID 1001046467

Designed with intelligent hearing technology, Beltone Envision AI powered hearing aids are compact yet powerful, helping individuals with hearing loss focus on hearing what matters most, even in challenging listening situations

Everyday noises such as air conditioning, traffic, kitchen sounds, and wind noise can be particularly distracting for those with hearing loss. The artificial intelligence (AI)³ inside Beltone Envision is trained to recognize and suppress thousands of unwanted noises while highlighting the sounds and voices users want to hear, ensuring a clearer and more focused listening experience. Beltone’s unique human approach to AI mimics natural behavior, allowing the AI to prioritize sounds based on where the user is looking, not just how loud they are ensuring the user is in control and is the decision maker. A new, dedicated Deep Neural Network (DNN) chip enables the superior listening experience. This DNN-powered solution is up to 17 times more efficient than other leading hearing solutions with directionality and DNN noise reduction, resulting in a significant improvement to speech understanding⁴.

Available in the world’s smallest AI hearing aid⁵ and new streamlined RIE (receiver-in-ear) styles, Beltone Envision offers a discreet, modern, and comfortable solution to hearing loss, along with the clearest Bluetooth^® Low Energy (LE) Audio experience ever⁶, without compromising size, comfort or a full day battery performance. Compatible with Auracast broadcast audio, the next generation of assistive listening technology, Beltone Envision helps users stay connected to news and entertainment directly through their hearing aids. Additionally, Beltone is introducing a groundbreaking feature to the highly-rated Beltone HearMax app: the Auracast Assistant. This first-of-its-kind feature simplifies the listening experience, enabling users to connect to Auracast broadcasts with just a tap.

Beltone is also launching a new essential range of hearing aids with Beltone Commence. Suitable for individuals with mild to profound hearing loss, Beltone Commence combines innovative technology, updated designs, and future-proof connectivity, including Bluetooth LE Audio and Auracast broadcast audio, offering a powerful hearing solution for all to experience.

“Our goal is to enhance the lives of individuals with hearing loss at any stage of their hearing care journey. Whether you are a new or current hearing aid user, Beltone meets you where you are. With the introduction of our latest innovations, Beltone Envision and Beltone Commence, we are excited to continue offering the most advanced hearing aids that cater to all lifestyles, budgets, and types of hearing loss, ensuring everyone has access to quality hearing care and technology.” – Scott Davis, Hearing division President at GN.

Key Features of Beltone Envision:

• Advanced Noise Management & Voice Clarity: Utilizing cutting-edge AI technology, Beltone Envision excels at managing and reducing background noise. For example, in a bustling restaurant, these hearing aids can minimize the clatter of dishes and surrounding conversations, allowing users to clearly hear and engage with their companions.
• New & Comfortable Designs: The microRIE style, our smallest option, offers a discreet fit with its gently curved shape, while the updated RIE styles are also ergonomically designed for all-day comfort. Available in a variety of colors, including new Navy Blue and bold Red, these designs cater to personal style preferences.
• Effortless Streaming: Users can easily stream TV audio, music, and more directly to their Beltone Envision hearing aids for crystal-clear sound. Additionally, they can take important phone or video calls hands-free⁷ while on the go, simply by tapping their ear or device⁸.

Plus, Beltone Envision and Beltone Commence hearing aids are built to last with an all-over coating that makes them weatherproof and sweatproof, allowing users to enjoy their day regardless of the weather. Available in both rechargeable and replaceable battery styles, the rechargeable option provides all-day power on a single charge⁹, making these hearing aids perfect for on-the-go lifestyles.

The new Beltone Envision and Beltone Commence hearing aids will be available in the US and Germany starting on February 20, 2025 with more markets following. For more information, please visit www.beltone.com.

© 2025 GN Hearing A/S. All rights reserved. ReSound and Beltone are trademarks of GN Hearing A/S. The Bluetooth word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. The Auracast word mark and logos are trademarks owned by Bluetooth SIG, Inc.

For further information, please contact:

Press and the media

Marie Schleimann Nordlund Director of Communication & Community Tel: +45 3126 3734	Steen Frentz Laursen Vice President, Group Communication Tel: +45 45 75 07 21

NOTES TO EDITORS

About GN

GN brings people closer through our leading intelligent hearing, audio, video, and gaming solutions. Inspired by people and driven by innovation, we deliver technologies that enhance the senses of hearing and sight. We help people with hearing loss overcome real-life challenges, improve communication and collaboration for businesses, and provide great experiences for audio and gaming enthusiasts.

GN was founded more than 150 years ago with a vision to connect the world. Today, inspired by our strong heritage, GN touches more lives than ever with our unique expertise and the broadest portfolio of products and services in our history – bringing people closer to what is important to them.

We market our solutions with the brands Jabra, ReSound, SteelSeries, Beltone, Interton, BlueParrott, Danavox, and FalCom in 100 countries. Founded in 1869, GN Group employs more than 7,000 people and is listed on Nasdaq Copenhagen (GN.CO).
Visit our homepage GN.com and connect with us on LinkedIn, Facebook and X.

About Beltone

Beltone is a leading hearing brand based on individual care and technically optimal hearing solutions – sold via 1,500 Beltone branded hearing care stores in the US and via hearing care professional in select other markets. Visit us at Beltone.com and connect with us on LinkedIn.

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¹ Schumacher & Growth (2025), Cui & Groth (2024), Quilter (2021), GN Proprietary Data on File
² Deafness and hearing loss. World Health Organization 2022
³ Available only in Beltone Envision microRIE style
⁴ Jespersen, Dieu & Rubachandran (2024)
⁵ GN Proprietary Data on File
⁶ Based on claims by Bluetooth SIG
⁷ Hands-free calls are available on compatible iOS and Android devices. For a list of devices check: https://www.beltone.com/en-us/help-center/compatibility
⁸ TapControl is available with Beltone Envision microRIEs. Hands-free calls are available on compatible iOS and Android devices. For a list of devices check: https://www.beltone.com/en-us/help-center/compatibility
⁹ Styles with replaceable batteries are also available. GN Proprietary Data on File

Photos accompanying this announcement are available at:

https://www.globenewswire.com/NewsRoom/AttachmentNg/bdd2437f-9f35-4d9b-8f61-908c156fb177

https://www.globenewswire.com/NewsRoom/AttachmentNg/9a64b7fd-7882-4c2d-8f8a-5eefc7a967a7

Video accompanying this announcement is available at:

https://www.globenewswire.com/NewsRoom/AttachmentNg/14969e92-e197-408e-b37f-4d26aa95cf88

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