ISLAMABAD: Pakistan British Business Council (PBBC) UK would hold first Pakistan Pavilion at International Food and Drinks Exhibition (IFE) in March 2022 in London.
Montgomery Group who organised the largest Food and Drinks Exhibition in London Excel, had signed an exclusive partnership with PBBC so to introduce Pakistani food and drinks manufacturers to UK market, according to a message received here from London on Thursday.
The message added that in the past only a handful Pakistani food and drinks exporters took part in the IFE as opposed to 20 odd Indian companies. So the PBBC had been chosen as the lead trustworthy partner as it was the only Business Council with an official mandate to promote bilateral trade and investment between UK and Pakistan.
Andrew Burman from Montgomery and Executive Director PBBC Rashid Iqbal signed the agreement.