ISLAMABAD:The Ministry of Foreign Affairs (MoFA) Thursday here hosted the certificates distribution ceremony of Digital Media Wing, Prime Minister’s Digital Media Development Programme (DMDP) Fellows.
The fellows were placed with the ministry’s Strategic Communications Division (SCD).
The Ministry of Foreign Affairs appreciated the efforts of DMDP fellows, who were not only instrumental in helping with day-to-day tasks but also played a quintessential role in helping with important digital media campaigns that made a global impact.
At the ceremony, a short video was played that was made by the DMDP fellows which highlighted the Consular Services Facilitation initiatives by the MoFA.
Launched by Prime Minister Imran Khan in October 2021, the DMDP aimed to bridge the gap between the students, the Government of Pakistan, and the digital media industry in order to move towards a brighter future in the Digital Media Ecosystem.
Dr Arslan Khalid, Focal Person to PM on Digital Media, said, “The aim of DMDP is to create and mentor a cadre of empowered students, who are equipped with the new-age skills required to operate in the digital media industry and to empower this talented Pakistani youth to work for national and international media organizations.”
DMW General Manager Imran Ghazali congratulated the fellows on completing their fellowship and SCD for hosting them. He also highlighted the ongoing collaboration between DMW and SCD that led to the standardization of over 100 missions’ accounts globally across all social media platforms and their streamlining for an effective and impactful narrative building and public outreach.
Imran Ghazali further elaborated that during all mega-events that have national and international significance, DMW and SCD have worked together in close coordination from devising a unified strategy and narrative building to the propagation and amplifying it across all digital media platforms.
SCD Director Iqra Ashraf also acknowledged the efforts of DMDP fellows and said this experience will also greatly help the fellows in the future.
Iqra Ashraf lauded the fellows for their active role in assisting with the digital media campaign during the Extraordinary Session of the OIC Council of Foreign Ministers on the “Humanitarian Situation in Afghanistan”. She appreciated the programme and congratulated DMW on successfully implementing this programme.
Iqra Ashraf drew special attention to the cooperation between the two organizations and how it has led to the impactful execution of digital media campaigns of special events.