SIALKOT: Sialkot International Airport Limited (SIAL) and Discover Pakistan, the first TV channel of Pakistan singed a Memorandum of Understanding (MoU) for the promotion of tourism in the country.
SIAL chairman Mian Naeem Javed and Discover Pakistan president Dr Zulfiqar Ali Kazmi signed the agreement in a ceremony held at local airport on Monday. SIAL vice chairman Chaudhry Muhammad Afzal Shaheen, Human Resource Manager Discover Pakistan Khizra Ashraf, Business Development Manager SIAL Aamir Yaqub and Public Relations Advisor SIAL Abdul Shakoor Mirza were also present on the occasion. Speaking on the occasion, Dr. Zulfiqar Ali Kazmi said the business community of Sialkot had completed a number of mega projects on self help basis which was commendable. Sialkot International Airport was one of the most important and great projects about which, the world was in dire need of full information, he said.
Since his channel has started working with a commitment to project a positive image of Pakistan, its management will promote such successful projects free of charge and make documentaries on important destinations to promote tourism in the entire region, he added. Expressing his views, Mian Naeem Javed thanked the management of Discover Pakistan, especially the President of Discover Pakistan Dr. Zulfiqar Ali Kazmi for signing a formal memorandum of understanding with Sialkot International Airport Limited to take steps for the promotion of tourism. He hoped the cooperation between the two institutions would provide ample opportunities to introduce the tourist destinations of Gujranwala region and Azad Jammu & Kashmir.