ISLAMABAD:Introducing Pakistan’s first Jazz stage, FACE Music Mela, starting here from December 2 at Pakistan National Council of the Arts (PNCA), is all set to mesmerize music and fun lovers.
The two-day festival is being organized by Foundation of Arts, Culture and Education (FACE), an organization that aims to strengthen, empower and educate people through Arts and Cultural Interactions ensuring Sustainable and Peaceful Communities.
“The event is among the biggest music festivals in Pakistan where, for the first time ever, we’ll also introduce a Jazz stage featuring artists from Poland, Austria, Hungary, and the United States. It is an opportunity for cultural dialogue between various countries and Pakistan”, said the organizers.
The festival focuses on celebrating diversity and humanity through the common language of music. The music industry cannot survive on television shows alone; it needs an unbroken chain of live music concerts and festivals to ensure a steady revenue stream for musicians, composers, writers, recording engineers, managers, promoters, publishers, sponsors as well as an equitable transparent system of royalty distribution and state regulation.
“The countless musicians of Pakistan that have been spreading the positive vibrations across the land due to their incessant struggles are now waking up and taking initiative in laying the foundations of an industry”, the organizers said while talking to REPORTER.
FACE Foundation is an organization whose mission is to strengthen, empower and educate communities through the universal language of music, arts and cultural interaction. It primarily focuses on international exchanges and culture to promote mutual understanding among nations. FACE plays an important role in ensuring education at all levels to empower men and women to create stronger, more humane, creative and sustainable communities. It is specifically dedicated to promoting gender equality and women empowerment.
FACE is a platform that encourages artistes and artisans to create relevant and socially viable works in their communities, while providing avenues to engage and connect with wider audiences and build revenue streams. Through publicly accessible programmes and collaborative multimedia productions, FACE provides a platform for the generation and exchange of ideas leading to positive social change.
The Music Mela includes master workshops with music teachers and leading artists; live music performances with headlining acts, folk, classical fusion and upcoming acts; lectures followed by Q&A sessions with directors of successful music projects; panel discussions with leading exponents of the music industry of Pakistan including promoters, publishers, educationists and artists; stalls for the introduction and outreach of folk musicians and upcoming bands.
The event is the first of its kind in Pakistan, in providing insights and opportunities for not only established and upcoming artists but also those who are thinking about getting into the field of music. It also provides a space where the young and underground bands of Islamabad and Rawalpindi are able to present their work and recordings in front of publishers and promoters.
The goal of the festival is to provide a boost to the fledgling music industry of Pakistan, particularly Islamabad by inspiring young artists to improve their level of professionalism through performances, workshops and presentations, and highlight the creative talent of the region in front of promoters, publishers and the media.