BAHAWALPUR:Vice Chancellor of Islamia University of Bahawalpur (IUB) Engr Prof Dr. Athar Mahboob said that the University’s Social Sciences, Arts and Languages departments were regularly conducting events to pay tribute to the academic and literary personalities who had contributed to the community. He said that our flagship event Bahawalpur Literary and Cultural Festival had become a brand of its own. Literary personalities, poets, writers and performing artists from all over the country come to Bahawalpur and interact with various panels of interviewers during this festival, he added. “This year we would like to continue the tradition and set new heights”, Dr. Athar Mahboob affirmed.
The Vice Chancellor told that the University is partnering with the South Punjab Secretariat as well as the district and divisional administrations to make the Bahawalpur Literary and Cultural Festival highly successful this year. He further said that Cholistan Desert Jeep Rally for the last 20 years has become an international brand and the Islamia University of Bahawalpur for the last four years has been participating in the event along with the Bawalpur Chamber of Commerce and Industry. “We have been organizing the Bahawalpur Trade Fair for the last three years,” he told. He said that this year, again we intended to be part of the Cholistan Jeep Rally in a better manner.