ISLAMABAD: K-Electric, the pioneering force in the energy sector, and VISA, a world leader in digital payments on Tuesday signed an MoU to chart the digital payments future of Pakistan.
The signing event signals a long-term partnership aimed at providing customers with an efficient and seamless digital experience, said a press release issued here.
By using the innovative technology of QR codes, KE has improved overall customer experience and streamlined operations.
A partnership between KE and VISA promoting digital payments saw the campaign increasing bill payments via QR by up to 4 times, indicating strong customer reception.
Chief Distribution Officer at KE, Fawad Ali Gilani, stated on this occasion, ‘As KE and VISA embark on this strategic alliance, the collaboration is poised to bring about transformative changes, setting a benchmark for excellence in the realms of customer facilitation and digital innovation. The partnership aims to leverage both organizations’ expertise in contributing to the evol
ution of digital payments in Pakistan and ease the process of bill payments.’
Country Manager for Pakistan and Afghanistan in Visa, Umar Khan, commented, ‘We look forward to our collaboration with KE and aligning our strategies to advance the digitization of Pakistan’s utility landscape. Our aim is to provide seamless, secure, and efficient digital payment solutions to the people of Pakistan and transform the way transactions are conducted.’
Representatives from KE and VISA expressed their commitment to leverage digital platforms, identify synergistic opportunities, and creating innovative products to encourage digital bill payments and enhance customer satisfaction.
This partnership will enhance KE’s digitalization program and add to the power utility’s growing and existing digital portfolio including enriching experiences on KE Live App and KE WhatsApp services, which together account for a presence of 1.5m customers and continue to grow every day.