KARACHI: The Vice Chancellor of the University of Karachi Professor Dr Wasim Qazi chaired a campus branding review meeting at his office to evaluate progress on the University’s evolving Brand Book and campus design guidelines.
The session marked a significant step in KU’s ongoing efforts to establish a unified institutional identity across both its communications and physical environment.
During the meeting, a faculty member of KU’s Department of Visual Studies and a member of the Brand Book Committee, Murtaza Khaliq, accompanied by team members Mutahir Hasan Khan and Syed Udan Ahmed, presented a detailed update on the proposed Brand Book.
Their presentation outlined standards for logo application, color palettes, and typography, emphasizing the importance of consistency in KU’s official communications, promotional campaigns, and digital platforms. The framework aims to strengthen KU’s visibility and ensure its identity reflects the University’s academic stature and international aspirations.
Complementing this, other committee members from the same faculty, Wajiha Siddiqui and Muhammad Mehdi, shared the committee’s interior design guidelines. Their proposals covered materials, finishes, and furniture specifications, designed to harmonize KU’s physical spaces with its updated visual identity.
The integration of spatial design with branding was highlighted as a means to foster pride, professionalism, and a welcoming environment across the campus.
The meeting was attended by members of the Brand Book Committee, including its convener and in-charge KU VS department Syed Shamoon Haider, KU students’ advisor Dr Nousheen Raza, Dr Faisal Nazeer, the KU Registrar Professor Dr Imran Ahmad Siddiqui, and others.
The KU VC Professor Dr Wasim Qazi commended the committee’s progress and underscored the importance of aligning KU’s visual identity with its physical spaces. He noted that a cohesive brand presence across signage, publications, interiors, and digital platforms would not only enhance KU’s public image but also enrich the academic environment for students, faculty, and visitors.
On this occasion, the Committee members expressed strong appreciation for the collaborative efforts and reaffirmed its commitment to finalizing the Brand Book and design framework. Once completed, these guidelines will serve as KU’s standard reference for institutional identity, ensuring coherence across all touchpoints and reinforcing the University’s vision of becoming an institution of international repute.