KARACHI:Pakistan’s telecommunication operator, PTCL Group in collaboration with ConnectHear, a social enterprise working to empower persons with hearing impairment, organized a sign language training session for its Customer Service Center representatives from the North region.
The training, in connection with the International Day of Sign Languages, was aimed at promoting inclusiveness and enhance the accessibility of telecommunication services for customers with hearing impairment, said a statement issued here on Wednesday.
CEO and Co-founder of ConnectHear, Azima Dhanjee led the engaging and interactive training session that included a variety of activities and real-life case studies designed to sensitize the PTCL Group customer service staff to the unique needs of Deaf customers.
The session was a pioneering initiative in Pakistan’s telecom industry that mirrors PTCL Group’s strong focus on promoting the inclusivity of differently-abled persons.
Commenting during the session, Group Director, Public Relations, Media, CSR and Corporate Communications, PTCL Group, Amir Pasha, said that inclusivity is a major driver of socioeconomic change, therefore it was the foundation of PTCL Group’s CSR program.
“We believe every customer should have equal access to our services, regardless of their abilities. I am positive that the deaf sensitization training for our customer-facing teams will improve customer experience,” he said.
CEO/Co-founder of ConnectHear, Azima Dhanjee appreciated PTCL Group for playing a role and actively participating in Deaf sensitization in Pakistan’s telecom industry and hoped that the partnership, particularly the initiative, set a commendable example for other organizations to follow suit to help bringing about a more diverse, inclusive and compassionate society in the country.