SIALKOT:Senior Vice President (SVP) of the Sialkot Chamber of Commerce and Industry (SCCI) Asad Naseer Malik on Sunday chaired an interactive orientation session with a visiting delegation of students and faculty members from the Institute of Administrative Sciences, University of the Punjab, Lahore.
According to a spokesperson, the session, held at the SCCI Auditorium, focused on Pakistan’s export-oriented industries, global market entry, international marketing strategies, and formal export procedures to bridge the gap between academic learning and industrial practice.
During the event, Senior Vice President of the Sialkot Chamber of Small Traders and Small Industry Fizan Akbar delivered a detailed presentation titled “From Sialkot to Global Markets.” He underscored the importance of analyzing international product requirements, identifying target markets, and utilizing market intelligence to expand export horizons.
He also emphasized the growing role of artificial intelligence (AI) and modern digital tools in market research, buyer identification, and global trade promotion, alongside direct and indirect marketing approaches.
The initiative aimed to strengthen industry-academia linkages and offer students practical insights into Sialkot’s industrial landscape and its significant contributions to global trade.