Peshawar:Krafters, a tech based organization working with skilled workers organized an enterprise development need assessment session with qualified females of different courses at Government Technical Teacher Training College (GTTTC), Hayatabad, Center of Excellence.
During the session, orientation was given by Krafters team led by its CEO, Zahid Ali Shah on enterprise development, product value chain, unique selling point of products and services.
Panel discussion was also held on paradigm shift in methodology of business establishment and promotion, Krafters app based project initiative and onboarding mechanism and digital financial inclusion. Tips were also imparted on process for establishment of ‘My Shop’ on the app based platform for promoting and selling products and services.
A total of 22 females participated in the need assessment session along with the honorable Principal GTTTC, Dr. Hazrat Hussain who gave valuable inputs.
Meanwhile, Krafters Home Based Workers Development Project team also vi
sited Mardan to engage community based women cluster facilitated by Honey Future Innovative Foundation.
The event engaged 30 women community members from different areas of village Chantar in Mardan district. After sharing background of Krafters and its working methodology, orientation was given on engagement mechanism with home based skilled workers.
Interaction was also held on the launch of App based initiative, sample selection methodology, sample development for future orders and skill evaluation of the master trainer and the trained females.
The participants of both the sessions thanked Krafters team for imparting such a valuable and latest skills and mechanism for home based business establishment and promotion.
Speaking on the occasion, CEO Krafters, Syed Zahid Ali Shah informed attendants of the sessions that Krafters is an e-commerce platform working since 2017 with the aim of reviving and sustaining craft tradition and to empower artisans to live a life of respect.
The beneficiary artisans can
use the platform of Krafter by displaying their products online for sale, link up with institutions involved in SME sector value chain and connect with business houses engaged with raw material supply.
He also apprised them about the micro-financing loans being extended to female home based workers registered for Jazz Cash account by Krafters with the collaboration of Jazz Cash.