ACCA reveals educators fail to meet professional needs of learners, employers

Karachi

KARACHI:Global analysis from ACCA (Association of Chartered Certified Accountants) reveals that educators were not fully meeting the needs of learners or employers when it comes to professional education for accountants and finance professionals.

 

A good learning and development programme needs to put learners’ characteristics and needs central to its design. But, ACCA’s research finds that while educators recognise the importance of this, they struggle to reflect them in their programmes with 39% saying the characteristics of their learners were too diverse for common principles to be included, said a release on Thursday.

 

A surprising finding in the report was that developing the skills of the sustainable business and finance professional is the role of artificial intelligence, with both learners and educators across all age ranges giving a low positive response rate to these as a way to develop a broad range of capabilities.

 

This will, in part, be due to a lack of understanding of what gamification and AI are, and what they can achieve; as well as a fear among tutors that the technology will be complex or that it will make the tutor role redundant, the report highlighted.

 

Sharon Machado, head of business reporting at ACCA and the report’s author commented that the World Economic Forum estimated that by 2030, 90% of jobs would demand digital skills.

 

So educators need to make data and digital skills central to their L&D programmes. The total market for professional education was expected to grow to £7 trillion by 2030, again reflecting that demand will increase, she stressed.

 

“Opportunities therefore abound and that’s why we provide a six-point L&D model to help educators flourish and work with professional bodies to create the professionals of the future”, Sharon said.

 

As part of this research, ACCA asked learners and educators to identify the features of a good L&D system, resulting in six clear and interconnected themes:

 

For meeting learner and stakeholder needs the following features were vital :

 

Reliability, that means delivering learning outcomes trusted irrespective of different learning approaches for a given capability or learner–  Motivation, which is defined as driving the achievement of the learning purpose and supporting lifelong learning–  Person and People which meant placing learners and their tutors at the heart of learning and the learning approach, at an individual, cohort and community level–  Digital and Data: supporting the development of L&D strategy and its implementation across content, production, delivery and monitoring–  Sustainability: business models employ an integrated approach to environmental, social and financial matters

 

“Learners should be seeking these six features and qualities in their L&D, and equally educators should be applying them too in developing, implementing, and monitoring their strategies”, Machado underlined.

 

If educators do, they’ll be well placed to realise the economic opportunities associated with a growing education market and to respond to the vast amounts of regulation that applies to them and the accountancy profession, she added.

 

The research also asked educators and learners the best ways to develop core competencies and capabilities. For ethics, 61% of educators and 65% said work experience or simulations were most appropriate, with gamification seen as the least appropriate.

 

For collaboration, learning from peers and those with more advanced skills was seen as most important, at 77% for educators and 74% for learners.

 

Ways of learning were also analysed, with 58% of educators and learners saying online learning was at least as good as in-person. Nigeria (56%), India (46%), and Pakistan (46%) were rated as better online than in-person, compared to just 23% and 25% in China and the UK.

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