MULTAN:A certificate distribution ceremony for participants and trainers of a two-day training workshop on modern broadcasting was held at Radio Pakistan Multan on Thursday.
Vice Chancellor of Muhammad Nawaz Sharif University of Agriculture, Multan, Prof. Dr. Rao Asif Ali Khan, Tamgha-e-Imtiaz, was the chief guest.
Addressing the ceremony, the vice chancellor highlighted Radio Pakistan Multan’s significant role in promoting the culture and civilisation of South Punjab, reviving its heritage, and providing information and entertainment.
He said renowned broadcasters such as Talqeen Shah and Shamsher Haider Hashmi had positively influenced public opinion through effective communication.
He also praised programmes such as Jamhur Di Awaz and Uttam Kheti for effectively conveying messages to rural communities.
In his welcome address, Station Director Multan Radio Muhammad Jafar Baloch said the two-day workshop had been successfully organised in line with the vision of Federal Minister for Information and Broadcasting Attaullah Tarar and the directions of Director General Radio Pakistan Saeed Ahmed Sheikh.
He said, the initiative aimed to enhance the professional skills of university interns, presenters, announcers, DJs and newscasters.
He added that Radio Pakistan Multan would continue its efforts to encourage and train emerging talent, while utilising all available resources to bring its programmes in line with modern broadcasting requirements.
Former Director General Radio Pakistan Khurshid Ahmed Malik, said, broadcasters associated with the organisation had a responsibility to ensure responsible communication amid the growing competition from social media.
Former Director of Programmes Manzoor Kamran said all trainers, including himself, had shared their professional experience across various broadcasting formats during the workshop. He appreciated Director General Saeed Ahmed Sheikh for strengthening the organisation financially and introducing modern training courses for staff, expressing confidence that the initiatives would yield positive results.
Renowned broadcaster and former Station Director Radio Multan Muhammad Asif Khan Khetran said the training covered all major radio formats and would help improve the communication skills of broadcasters associated with Radio Pakistan Multan and its FM stations.