KARACHI:The Vice Chancellor of the University of Karachi Professor Dr Wasim Qazi has constituted a Brand Identity and Communication Committee tasked with preparing KU’s first comprehensive Brand Book and Institutional Communication Framework.
This initiative aims to strengthen KU’s institutional identity, ensure coherence across platforms, and align the University’s communication with international standards.
According to the notification issued by Registrar Professor Dr. Imran Ahmad Siddiqui, the Committee will be convened by Syed Shamoon Haider, In Charge of the Department of Visual Studies. Other members include Murtaza Khalid, Wajiha Siddiqui, and Muhammad Mehdi from Visual Studies, Dr Nousheen Raza from Sociology, and Dr Faisal Nazir from English.
The Committee has been directed to submit the draft Brand Book, along with an implementation plan and phased execution recommendations, to the KU VC Professor Dr Wasim Qazi within ten days.
The Committee’s responsibilities cover setting uniform standards for KU’s logo, colors, typography, official documents, signage, websites and social media platforms, admissions campaigns, promotional materials, and official events such as convocations, seminars, and conferences, as well as acknowledging the contributions of alumni, philanthropists, corporate organizations, and industrial partners whose support strengthens scholarships, infrastructure, research, and student development.
It will also establish protocols for internal and external communication and devise a framework for acknowledging the contributions of alumni, philanthropists, corporate organizations, and industrial partners who support scholarships, infrastructure, research, and student development.
The notification highlights KU’s commitment to consistency by entrusting the committee with developing standards not only for visual identity and communication but also for event branding and presentation, including convocations, seminars, and conferences.
In addition, it commends the ongoing efforts of KU’s departments and staff in rehabilitating infrastructure, improving facilities, and establishing scholarships, while stressing that the University’s legacy, academic standing, research strengths, achievements, and institutional values must be reflected across all communication channels and campus environments.
Once approved, the Brand Book will serve as KU’s standard reference for identity, publicity, communication, and signage, with all departments required to comply under a phased implementation and monitoring roadmap.
This initiative seeks to consolidate KU’s unique identity, foster pride and ownership among its community, and support the University’s vision of becoming an institution of international repute.
It underscores KU’s dedication to honoring its legacy, recognizing the contributions of its community, and advancing towards its aspiration of being a globally recognized center of higher learning.
The initiative closes with an emphasis on institutional pride and ownership, reinforcing KU’s vision of becoming a university of international repute.