DIG Islamabad inaugurates Police khidmat Markaz at Soan Garden

Islamabad: Deputy Inspector General (DIG) Islamabad, Syed Ali Raza, inaugurated on Sunday the Police khidmat Markaz at Soan Garden to provide comprehensive police-related services to residents of suburban areas.

A Public Relations Officer (PRO) informed reporter that the facility has been constructed in line with international standards, offering a range of services under one roof. DIG Raza emphasized that the center aims to enhance convenience for citizens residing in remote areas.

DIG Raza said that trained personnel have been deployed at the center to ensure quality service delivery. 'Protecting the lives and property of citizens and providing them with essential facilities remain the top priority of the police,' DIG Ali Raza remarked.

Raza further stated that the Islamabad Police is committed to assisting citizens with a spirit of public service and ensuring the best possible support.

On this occasion, Chief Traffic Officer (CTO) Muhammad Sarfraz Virk, SP Soan Zone, a large number of citizens, and media representatives were also present.

Unlocking Pakistan’s tourism destinations through digital platforms vital for economic stability: Experts

Swat: In the tranquil winter wonderland of Oshu Valley in Upper Kalam, Faraz Khan, a 32-year-old tourist from Peshawar, is overjoyed in the serenity of the region's deodar forest and the mesmerizing views of the Mahudhand lake amid snowfall.

With moderate snowfall painting the landscape white and birds chirping in the background, Faraz is captured in the moment, taking selfies and videos to share his adventure with the world.

Dressed in a black overcoat, a traditional Chitrali woolen cap, and an umbrella in hand, Faraz represents a new wave of tourists who, armed with smartphones, are bringing Pakistan's breathtaking landscapes to the global stage through social media.

From the freezed waters of Mahudhand lake to the snow-capped peaks surrounding Oshu Valley, the beauty of this hidden gem is being broadcasted far and wide, thanks to digital platforms.

Faraz, his wife, and daughter, brimming with excitement, are seen sharing their experiences through photos and videos, connecting with friends, relatives, and an ever-growing audience online.

As they enjoy the wonders of nature-snowfall, skiing, and trout fishing-Faraz's posts not only capture memories but also act as an invitation to others to explore the beauty of Swat.

"I've already shared five photos with my relatives in Peshawar, and they're planning to join us soon. We'll enjoy the snowfall together and maybe try some skiing and trout fishing," says Faraz, his enthusiasm evident in his voice.

His posts have sparked curiosity and anticipation among his family and friends, who are now eager to experience the magic of Kalam firsthand.

'The impact of digital sharing goes beyond just showcasing a beautiful spot. Social media platforms like Facebook, Twitter, TikTok, and WhatsApp have become powerful tools in promoting snow sports and heritage tourism in Khyber Pakthunkhwa,' said Bakhtzada Muhammad, Assistant Director, Archeology and Museums while talking to reporter.

'Through the lens of digital media, the picturesque lakes and snow covered mountains are not just a serene getaway but a burgeoning symbol of the potential for tourism-driven economic growth in Pakistan," he remarked.

He said this trend is a boon for the local hospitality, food, hotel and transport industries, creating new opportunities for the youth and supporting the broader economic landscape besides unlocking tourism potential.

Pakistan is blessed with six world heritage sites and second highest mountain peak of K-2 that required proper projection on digital, social and electronic media to increase tourism's revenue.

Moenjodaro in Sindh, Buddhist Ruins at Takht Bhai and neighbouring city remains at Sahri Bahlol in Mardan and Taxila, ancient Indus and Gandhara civilizations, five highest mountains peaks of above 8,000 meters including the second highest K-2 (8611m), 108 highest peaks of above 7000 meters in globe, Kalash culture in Chitral and numerous historical monuments can bring economic turnaround.

Advancements in digital technology have given rise to virtual tourism. Tourists can easily take virtual tours from their homes and the 360-degree videos as well as virtual reality experiences allow potential visitors to explore destinations like Saiful Malook and Mahudhand lakes, Kalam snowfall, Malam Jabba skiing and Lahore's Badshahi Mosque, Karimabad Bazaar in Hunza, Takht Bhai world heritage site and Shangrila Resort in Skardu before booking flights.

Abu Zafar Sadiq, President, Alpine Club of Pakistan said that in today's digital era, the convergence of scenic beauty and social media has set the stage for digital tourism in the country.

He said the breathtaking beauty of Mahudhand, Saiful Malook, Dudipath and Anso lakes are just one example of how the digital age is reshaping the travel and transport industry in world including Pakistan, offering both stunning vistas and promising economic benefits.

Zafar said Pakistan had earned only $8.8 billion from tourism sector in 2017 which was extremely low compare to SAARC countries. The world travel and tourism council report 2021 revealed that the travel and tourism sector contributed only $8.8 billion, approximately 2.9% of total GDP of Pakistan in 2017 against $15 billion, which accounts for 5.7% of total GDP in 2019.

Alike in 2020, the tourism growth had decreased by nearly 25%, falling to $11.6 billion or 4.4% of GDP while jobs in the tourism industry also fell 11.1% from 3.45 million in 2019 against 3.63 million in 2020 mainly due to COVID-19 and security challenges.

Underscoring the need of appointing digital professionals, bloggers and social media experts, he said that uploading small videos of these tourists destinations will help promote adventure and mountain sports in Pakistan.

'Today is an era of digital tourism. Technological advancements are transforming the travel and hospitality industry fast in developing countries including Pakistan, and that negative perceptions and opinions could be changed through effective and responsible digital media strategies and policies besides special programs, videos and features through social and electronic media to explore Pakistan's tourism treasures before world,' said former ambassador Manzoorul Haq.

In developed countries like USA, UK, China, he said the culture of publicity of tourism destinations through brochures, booklets and pamphlets were replaced by digital tourism and Pakistan could fully exploit its tourism sites by using global positioning system (GPS), and artificial intelligence.

Manzoor said 'one belt and one road initiative (OBOR) had proved a game changer for China, adding CPEC being a major component of OBOR was aimed to improve infrastructure and transportation networks besides help promote tourism in Pakistan especially in GB and Khyber Pakthunkhwa.

Besides online booking platforms and digital marketing campaign, he said tourism departments need to hire services of reputed tourism firms and international v loggers to attract foreign tour groups

Saad Khan, spokesman of KP Culture and Tourism Authority said that digital tourism was being promoted in KP through small videos packages, adding the recent Kalam snow sports and car rally was shared on digital media.

The spokesman said that host tourism project was being launched to provide upto Rs3 million interest free loans to people of tourism areas in Upper KP by financially empowering them to construct or renovate at least two rooms for affordable accommodation of tourists.

In today's digital age, social media is playing a crucial role in promoting Pakistan's lesser-known travel destinations. Tourists like Faraz are no longer just visitors but digital ambassadors, showcasing the diverse landscapes and untapped beauty of the country to a wider audience.

Whether it's the snow-covered peaks of the north or the vibrant green valleys, these digital explorers are helping to shape a new image of Pakistan as a prime tourist destination.

As more people like Faraz share their adventures, the allure of places like Kalam and Malam Jabba continues to grow, attracting more visitors eager to experience these natural wonders.

In turn, experts said this digital sharing culture is not only fostering a sense of global community but also boosting local economies and promoting sustainable tourism. With every post, Pakistan's mesmerizing beauty becomes more accessible to the world.

Tourists advised to equip their vehicles with ‘snow chains’ in northern snow-capped mountains

Islamabad: Northern Pakistan's snow-clad mountains, frozen lakes and serene valleys have become a major draw for tourists, where motorists are advised to equip their vehicles with 'snow chains' which provide extra traction on snowy and icy surfaces preventing wheel spinning and loss of control.

A report aired by a private news channel said that the authorities have made it compulsory for motorists and tourists to fit 'snow chains' on their vehicles while travelling to the snow-capped mountains in northern Pakistan.

According to the report, the district administrations of the affected areas have imposed a ban on the movement of vehicles without snow chains on the roads leading to the snow-capped mountains.

The authorities have warned that vehicles found violating the ban would be fined and even impounded.

The decision aims to ensure the safety of motorists and tourists visiting the northern areas during the winter season, said a local traffic police officer.

The report further said that the snow chains would provide extra traction on snowy and icy surfaces, preventing wheel spin and loss of control. The authorities have also advised motorists to drive slowly and carefully on the slippery roads.

A tourist, Abu Bakar, shared his experience, saying, "These snow chains are not only available for purchase, but they can also be rented for a specific period, which is a great option for tourists like myself who only need them for a short time."

A shopkeeper selling snow chains at a local market in Gilgit said that snow chains are a must-have for anyone traveling to the snow-capped mountains in northern Pakistan.

"Snow chains will protect you from accidents on slippery roads," he claimed. "Many people underestimate the power of snow chains, but trust me, they are a lifesaver."

The shopkeeper, who identified himself as Adil Khan, said that he has been selling snow chains for over a decade and has seen a significant increase in demand over the years.

"More and more people are realizing the importance of snow chains, especially after the recent accidents on the roads," he said.

Adil claimed that snow chains are easy to install and can be fitted on any type of vehicle.

"It is a simple process that can be done in just a few minutes," he said.

"And once you have snow chains on your vehicle, you can drive with confidence on snowy and icy roads," he added.

JKSDMI announces new Parliamentary Campaign for Kashmir in UK

Islamabad: The Jammu Kashmir Self-Determination Movement International (JKSDMI) hosted a pivotal lunch reception for bringing together key political figures, community leaders, and activists to discuss human rights in Kashmir, community cohesion, women's safety, and minority representation in the UK.

The event served as a crucial platform to strengthen political engagement on Kashmir and celebrate the growing support within the British Parliament for the cause, according to the social media wall.

Among the distinguished guests were Andrew Gwynne MP, Parliamentary Under-Secretary of State for Public Health and Prevention; James Frith MP, Member of Parliament for Bury North; Councillor Yasmine Dar, Former Lord Mayor of Manchester; and Professor Tamoor Shafique, Senior Lecturer and Academic Leader. Their presence, along with a strong representation of local councillors and community leaders, reinforced the commitment to advocating for the self-determination of the Kashmiri people and broader issues of human rights and social justice.

Raja Najabat Hussain has announces New Parliamentary Campaign on Kashmir.

A major highlight of the event was the official announcement of a new JKSDMI parliamentary campaign, led by Raja Najabat Hussain, Chairman of JKSDMI. In his address, he acknowledged the extensive work carried out by JKSDMI across the UK under the leadership of Councillor Yasmine Dar and emphasised the significance of having strong allies within the British Parliament.

Raja Najabat Hussain declared, 'Now that we have our friends in Parliament, we would like to announce another campaign under the leadership of Councillor Yasmine Dar. This initiative will focus on engaging with the new Members of Parliament to enhance our lobbying efforts on the Kashmir issue in the British Parliament. We officially launch this campaign today, 18th January 2025, here in Bury.'

The announcement was met with resounding support from political leaders and community representatives, who praised JKSDMI's relentless advocacy and strategic engagement in Parliament. The new campaign aims to deepen political involvement, mobilise cross-party support, and strengthen lobbying efforts at Westminster, ensuring that the ongoing human rights violations in Kashmir receive the necessary international attention.

Throughout the event, speakers unanimously commended Raja Najabat Hussain's lifelong dedication to the Kashmir cause, recognising his relentless efforts in engaging British parliamentarians and advocating for self-determination. His strategic approach, political lobbying, and grassroots mobilisation were praised as instrumental in ensuring that Kashmir remains a key issue on the UK's political agenda.

James Frith MP, Member of Parliament for Bury North, applauded JKSDMI's consistency in its advocacy efforts and described Raja Najabat Hussain as a driving force behind the political momentum for Kashmir. He stated that JKSDMI's work presents a tremendous opportunity for real change, particularly at a time when new MPs are looking to engage in meaningful international advocacy.

Andrew Gwynne MP, Parliamentary Under-Secretary of State for Public Health and Prevention, expressed deep appreciation for Raja Najabat Hussain's leadership and JKSDMI's efforts in mobilising parliamentary and community support. He noted that the organisation's resilience in advocacy has ensured that Kashmir remains a subject of serious discussion in UK politics. Gwynne emphasised that human rights violations in Kashmir have persisted for over 70 years and reaffirmed his support for Kashmir's right to self-determination.

Councillor Yasmine Dar, Former Lord Mayor of Manchester, who will lead the new campaign, thanked Raja Najabat Hussain and JKSDMI for their confidence in her leadership. She highlighted the importance of expanding JKSDMI's influence within the Labour Party and engaging newly elected MPs to strengthen political backing for the cause.

Deputy Leader of Bury Council, Councillor Tamoor Tariq, highlighted the importance of political engagement at the local and national levels and reiterated his commitment to supporting JKSDMI's advocacy work for Kashmir.

Councillor Sabiha Khan, Chairperson of the British Muslim Women's Forum UK, stressed the importance of women's participation in political advocacy and commended JKSDMI for its inclusive approach to activism.

Councillor Eamonn O'Brien, Leader of Bury Council, reaffirmed Bury Council's commitment to diversity and international human rights and expressed his support for continued engagement on the Kashmir issue.

Discussions on Human Rights, Community Cohesion, and Political Engagement

Beyond the campaign announcement, the event featured extensive discussions on human rights violations in Kashmir, community cohesion, and the role of British lawmakers in international advocacy.

James Frith MP emphasised the need to push beyond mere tolerance and actively celebrate diversity, recognising that Kashmiris deserve the same fundamental rights as any other people across the world. He also spoke about domestic issues such as child poverty, noting that 42% of children in the UK live in poverty. He stressed that communities are growing increasingly frustrated with political inaction and demanded meaningful policy interventions.

Andrew Gwynne MP described human rights violations in Kashmir as occurring on a monumental scale. He lamented that a region once known for its beauty and cultural richness has been reduced to a site of endless conflict. Gwynne also highlighted the deep health inequalities affecting minority ethnic communities in the UK, which he plans to address as part of his international health portfolio. He endorsed JKSDMI's National Policy Framework (NPF) 3-point policy on Kashmir and encouraged its full implementation.

Councillor Babar Ibrahim spoke about the importance of engaging the younger generation in the movement. He noted that 50% of Bury's diaspora originates from Kashmir but many young people lack awareness of their heritage and the ongoing political struggle. He urged for educational initiatives and awareness campaigns to strengthen diaspora engagement.

Recognition for JKSDMI's Team and Future Plans

The event was attended by numerous prominent political figures, including Deputy Leader of Bury Council, Councillor Tamoor Tariq; Councillor Tahir Rafiq, Advocate; Councillor Sabiya Khan, Chairperson of the British Muslim Women's Forum UK; Zeshan Araf, Chairman of JKSDMI Youth Wing UK; Councillor Naila Sharif, Chairperson of JKSDMI UK; and Javed Tariq, General Secretary of JKSDMI UK. Other notable attendees included Councillor Alison Gwynne, Councillor Charlotte Morris, Councillor Gavin McGill, Councillor Eamonn O'Brien, Leader of Bury Council; and Professor Tamoor Shafique. Former Lord Mayor of Bradford, Raja Ghazanfar Khaliq, and Councillors Umrana Farooq and Sabiha Khan also expressed their commitment to supporting JKSDMI's mission.

A Milestone in Political Engagement and Advocacy

The JKSDMI Lunch Reception marked an important milestone in strengthening political engagement on the Kashmir issue. With strong backing from Parliament and growing momentum, JKSDMI continues to play a leading role in advocating for self-determination, human rights, and international accountability.

As the event concluded, the overarching message was clear: JKSDMI will not rest until justice is served for the people of Kashmir. With Raja Najabat Hussain's leadership, Councillor Yasmine Dar's new campaign, and the unwavering commitment of the JKSDMI team, the movement for Kashmir's self-determination is stronger than ever.

Dry spell sparks rise in viral infections, precautions urged for Children

Islamabad: A health expert Friday sounded the alarm over a surge in viral infections of the throat and respiratory tract among children in the region, citing the prolonged dry weather, lack of rainfall and high dust levels as contributing factors and urging citizens to take precautions to protect their kids.

Talking to a private news channel Dr. Zia Ullah Shah, a specialist in children' s health explained that due to the lack of rainfall and high dust levels in the air are creating an ideal environment for viral infections to spread.

"We are seeing a significant increase in cases of throat and respiratory tract infections among children, and it is essential that parents take precautions to protect their kids," he added.

Dr. Shah explained that viral infections are highly contagious and can spread quickly through schools, playgrounds, and other areas where children gather.

He advised parents to ensure their children practice good hygiene, such as washing their hands frequently, avoiding close contact with anyone showing symptoms and staying home if they are feeling unwell.

The health expert also recommended that parents take steps to reduce their children' s exposure to dust and pollutants, such as keeping windows and doors closed, using air purifiers and avoiding outdoor activities during peak dust hours.

The rise in viral infections among children has prompted local health authorities to issue guidelines for parents and caregivers, he added.

He also urged schools and childcare centers to implement measures to prevent the spread of infections, such as increasing cleaning and disinfection protocols and promoting good hygiene practices among students and staff.

Three law enforcers martyred, 106 injured during PTI protests in Islamabad, Senate told

Islamabad: Interior Minister Syed Mohsin Raza Naqvi on Friday revealed that three law enforcers martyred, and 106 sustained injuries during violent protests by Pakistan Tehreek-e-Insaf (PTI) in Islamabad from November 24 to 26.

In a written response to Senator Quratulain Marri, the minister stated that, as per reports from all police stations in the federal capital, no civilian casualties or injuries were recorded during the protests.

He further disclosed that 17 criminal cases had been registered at various police stations across Islamabad against those involved in the violent protests.