ISLAMABAD: In honor of World Breast Cancer Day, easypaisa, EFU Life Assurance Ltd., and Roche have joined forces to unveil an innovative Cancer Cover Plan. This pioneering initiative reflects the partners’ unwavering commitment to providing individuals and families with vital support and financial security during one of life’s most formidable challenges.
The plan assures access to dedicated patient support and complementary cancer medication through Roche’s Unmol Patient Support Program. Through this collaboration, easypaisa customers will benefit from a comprehensive cancer insurance plan, of up to PKR 1 million, which is easily accessible through a user-friendly Mini-App of EFU integrated within the easypaisa app.
At a signing ceremony held on Thursday, key figures from each partner organization spoke about the significance of this collaboration. Farhan Hassan, Head of easypaisa Wallet Business, TMB & easypaisa, said, “At easypaisa, we are deeply committed to enhancing the financial well-being of our customers and simplifying their lives. Our partnership with EFU Life and Roche empowers us to provide a holistic cancer insurance plan that offers financial support in a quick and convenient manner.”
Mohammed Ali Ahmed, MD & CEO of EFU Life, shared his thoughts: “This initiative underscores our unwavering commitment to the well-being of our fellow citizens. The Cancer Cover Plan signifies a pivotal leap forward, one that offers unwavering support during life’s most challenging moments.”
Farhan Bhatti, CFO and Head of Partnerships Roche Pakistan, shared: “Our commitment to enhancing healthcare outcomes goes beyond the realm of pharmaceuticals. By collaborating with EFU Life and Easypaisa on the Cancer Cover Plan, we aim to be a source of support and assistance for individuals and families navigating the challenging journey of cancer.”
This collaboration between EFU Life, easypaisa, and Roche exemplifies a powerful union that transcends industry boundaries, working together to ease the burden of cancer on individuals and their families. The partners are united in their resolve to bring about positive change and provide financial security, hope, and support when it is needed most.