Islamabad: The International Silk Road Festival will be held from October 24-25 at the Pakistan National Council of the Arts (PNCA), with the aim of fostering new partnerships, expanding business outreach and promoting culture, tourism, trade and hospitality.
According to the Pakistan Tourism Development Corporation (PTDC), the two-day festival will provide a unique platform for networking, collaboration and business development, bringing together key stakeholders from across the tourism, hospitality and food sectors.
The festival will be attended by visitors, tourism partners, international delegates, restaurant owners, cafe operators, food brands, culinary entrepreneurs and business leaders associated with the hospitality industry.
PTDC said the event would offer participants opportunities to establish new business linkages, showcase their products and services, and explore avenues for collaboration while highlighting Pakistan’s rich cultural heritage and tourism potential.
Interested individuals and businesses wishing to book stalls or register for participation can submit their applications through https://www. silkroadenterprises. pk/book-stall.