Quetta: Parliamentary Secretary for Law, Tourism and Culture Nawabzada Zareen Khan Magsi has said that Balochistan, with its natural beauty, long coastline, towering mountains, historic sites, ancient heritage, and diverse culture, has immense potential to become a major hub for national and international tourism.
In his special message on the occasion of World Tourism Day, Magsi emphasized that tourism is not merely a source of recreation but a vital sector for economic activity, employment, cultural exchange, and local development worldwide. He noted that the growth of tourism in Balochistan could diversify the provincial economy and generate opportunities in remote areas.
Highlighting the province’s geography, he pointed to the Makran coastal belt, Kund Malir, Hingol National Park, Gwadar, Pasni, and Ormara as unique coastal attractions, while Ziarat’s juniper forests, Quetta’s valleys, Khuzdar’s Moola Chotok, and other mountainous regions offer vast potential for adventure and eco-tourism. He added that the provincial government is actively promoting these sites as key tourism assets.
Zareen Magsi stressed that Balochistan’s appeal is not limited to natural landscapes. Its historic and cultural heritage, traditional crafts, local cuisine, music, lifestyle, and centuries-old traditions provide a strong foundation for cultural tourism. Introducing these assets at national and international levels, he said, would further enhance the province’s positive image.
He underlined that tourism development must directly benefit local communities, creating opportunities in hospitality, transport, handicrafts, food services, and tour guiding, while generating employment for youth. He also highlighted the special potential of coastal and eco-tourism, noting that projects for beach parks and tourism facilities in Kund Malir, Gadani, Gwadar, Pasni, Ormara, and Jiwani are part of provincial development priorities.
The parliamentary secretary emphasized the importance of sustainable tourism models that balance improved facilities and investment with the protection of natural environments, local culture, and heritage. He further noted that in the digital era, social and digital media are powerful tools to promote Balochistan’s tourism globally, citing recent initiatives involving young social media influencers to showcase the province’s beauty and traditions.
‘World Tourism Day reminds us that Balochistan’s natural and cultural assets must be preserved while being harnessed for economic and social development, ensuring that the opportunities and benefits of tourism reach the province’s people, especially youth and local communities,’ Zareen Magsi concluded.